It all started with an idea...

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Hello,
hereby two versions of the logo, one with the jester and one without.
Kind regards
L

i think this is getting too much with jester lion

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Hi,
i put the new subtitle : raising brands.
I think this logo express the best your strategy of your company : it's all about raising brands. There were no use to me to design another "jester logo", you have a big choice from the other designers :)
Best regards
L

Hi Logoman, thanks for joining in again! I do prefer your first version since I like the font type better; that version was more balanced. raising brands can be easily exchanged. Esther

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This one is about raising up together the brands.
I used your initials to have a memorable kind of icon.
Best,
L

Hello!
I'm a big fan of the color combination you chose. Also I like the connection created with the initials. It expresses: helping, connection, freedom, creativity. In this proposal I am inclined to change the subtitle into 'raising brands'. I like that it's such a clean design. Could you also create a smiling female lion with a jester cap on with bells that looks like male lion manes?

Hi,
Thanks for your feedback and rating.
I'll see how can i design the jester/lion :)
Best,
L

Dear Design Team,

Thanks very much for your participation and creative work so far!

Based on all designs reviewed so far, and some new inspiration I got, I have made the following decisions:

1) The subtitle will become ‘raising brands’ instead of spotlighting brands. Although I like ‘spotlighting brands’ as well, this matches better with the website that I will use which is called: ‘raiseyourbrand.nl’.
2) Since I will use this website name, the prominent term ‘JC’ in the logo does no longer make sense. I still would like to use ‘Jester Consultancy’ in words, because that’s the name of my company and carries the creative angle of the Jester. Raise your brand is that what I’d like to achieve with companies.

For now I’d like to proceed with 2 scenario’s:

Scenario 1: Design of Mosby
a. Pro’s: Jester is mirroring the King, The King’s crown could also be people who are moving/dancing in a circle, it could also be a seesaw (finding balance and/or childgame), it’s easy to understand, accessible design, humorous, dynamic, strong. I also like the font type of Jester Consultancy and its subtitle.
b. Tips for improvement:
i. Experiment with use of colour. Pink is not a necessity. Better to express the following with a colour: Dutch roots, world citizen, energy, both feet on the ground, friendly, open, warm (NOT agressive)
ii. Will the grey font color be readable enough on every communication touchpoint?
iii. Could the design become more integrated, more unified and if possible, even more minimalistic?

Scenario 2: New design based on a variety of nice design elements received from different designers.
- The Concept: Lion with manes looking like a jester.
- Integrated design. Could the lion become part of the name Jester Consultancy so it becomes one logo and not a picture plus words?
- Mimimalistic, clean, professional design (both image and font type) of the ‘JC’ design of LOGOMAN
- Font size: like design of Mosby
- Smiling lion: the lion received from ANA-DESIGN I like the best because of it’s friendly appearance, however I do not like the many, many details in the image. Please keep it simple.
- Jester cap: it has to have bells to differentiate from a normal lion. You may want to experiment with coloured bells like designer TJARDA did, however it should still be professional and not a circus.
- Jester cap: Ideally – in this scenario - it has 4 bells in total. Like THE ONTWERPER
Minimalistic design please, however still recognizable as a jester cap.
- Make sure the design has a strong stand-out.
- Feel free to experiment with colours. Pink is not a necessity. Better to express the following with a colour: Dutch roots, world citizen, energy, both feet on the ground, friendly, open, warm (NOT agressive)
I hope you like it to bring the design concepts to the next level!

Thanks in advance of your contribution. Feel free to raise questions if anything is unclear.

Kind regards,
Esther Willemsen

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Hi,
hereby a logo for your company.
The idea here is all about spotlighting the brands in which you are working for.
Please let me know what you think.
Best,
L

JC becomes here a bit too prominent, as if it's about a DJ or something hip. The spotlight effect has been worked out really nicely. Maybe you could the above mentioned lion in the middle of the spotlights!