It all started with an idea...

other option

Thanks for joining! I like the warm, deep orange colour. I wonder if the lion is recognizable enough as a lion. The font type is not my favorite: too chaotic. Esther

Thanks for joining! I like the warm, deep orange colour. I wonder if the lion is recognizable enough as a lion. The font type is not my favorite: too chaotic. Esther

Hi CH, ho about this one?

a more 'quiet' font type, however I find it 'too fast'. I often take the role to slow down things.

other option. Please let me know your thoughts.
Regards,
Wish Art

Dear Design Team,

Thanks very much for your participation and creative work so far!

Based on all designs reviewed so far, and some new inspiration I got, I have made the following decisions:

1) The subtitle will become ‘raising brands’ instead of spotlighting brands. Although I like ‘spotlighting brands’ as well, this matches better with the website that I will use which is called: ‘raiseyourbrand.nl’.
2) Since I will use this website name, the prominent term ‘JC’ in the logo does no longer make sense. I still would like to use ‘Jester Consultancy’ in words, because that’s the name of my company and carries the creative angle of the Jester. Raise your brand is that what I’d like to achieve with companies.

For now I’d like to proceed with 2 scenario’s:

Scenario 1: Design of Mosby
a. Pro’s: Jester is mirroring the King, The King’s crown could also be people who are moving/dancing in a circle, it could also be a seesaw (finding balance and/or childgame), it’s easy to understand, accessible design, humorous, dynamic, strong. I also like the font type of Jester Consultancy and its subtitle.
b. Tips for improvement:
i. Experiment with use of colour. Pink is not a necessity. Better to express the following with a colour: Dutch roots, world citizen, energy, both feet on the ground, friendly, open, warm (NOT agressive)
ii. Will the grey font color be readable enough on every communication touchpoint?
iii. Could the design become more integrated, more unified and if possible, even more minimalistic?

Scenario 2: New design based on a variety of nice design elements received from different designers.
- The Concept: Lion with manes looking like a jester.
- Integrated design. Could the lion become part of the name Jester Consultancy so it becomes one logo and not a picture plus words?
- Mimimalistic, clean, professional design (both image and font type) of the ‘JC’ design of LOGOMAN
- Font size: like design of Mosby
- Smiling lion: the lion received from ANA-DESIGN I like the best because of it’s friendly appearance, however I do not like the many, many details in the image. Please keep it simple.
- Jester cap: it has to have bells to differentiate from a normal lion. You may want to experiment with coloured bells like designer TJARDA did, however it should still be professional and not a circus.
- Jester cap: Ideally – in this scenario - it has 4 bells in total. Like THE ONTWERPER
Minimalistic design please, however still recognizable as a jester cap.
- Make sure the design has a strong stand-out.
- Feel free to experiment with colours. Pink is not a necessity. Better to express the following with a colour: Dutch roots, world citizen, energy, both feet on the ground, friendly, open, warm (NOT agressive)
I hope you like it to bring the design concepts to the next level!

Thanks in advance of your contribution. Feel free to raise questions if anything is unclear.

Kind regards,
Esther Willemsen

The concept of reaching for the stars (that's how I call it when I see it) I like. Perhaps you can continue to work on this concept, taking into account my notes on use of colour, font size, font type, and subtitle.

Hi CH, in this logo, I incorporated your initial "JC" in the icon logo. The icon implies strength, victory, integrity, and very authetic in nature. Hope you like it.
Cheers,
Wish Art

thank you! please see my comments below. I hope you will continue to work on the project, the design you posted here is a nicely integrated one.

Dear Design Team,

Thanks very much for your participation and creative work so far!

Based on all designs reviewed so far, and some new inspiration I got, I have made the following decisions:

1) The subtitle will become ‘raising brands’ instead of spotlighting brands. Although I like ‘spotlighting brands’ as well, this matches better with the website that I will use which is called: ‘raiseyourbrand.nl’.
2) Since I will use this website name, the prominent term ‘JC’ in the logo does no longer make sense. I still would like to use ‘Jester Consultancy’ in words, because that’s the name of my company and carries the creative angle of the Jester. Raise your brand is that what I’d like to achieve with companies.

For now I’d like to proceed with 2 scenario’s:

Scenario 1: Design of Mosby
a. Pro’s: Jester is mirroring the King, The King’s crown could also be people who are moving/dancing in a circle, it could also be a seesaw (finding balance and/or childgame), it’s easy to understand, accessible design, humorous, dynamic, strong. I also like the font type of Jester Consultancy and its subtitle.
b. Tips for improvement:
i. Experiment with use of colour. Pink is not a necessity. Better to express the following with a colour: Dutch roots, world citizen, energy, both feet on the ground, friendly, open, warm (NOT agressive)
ii. Will the grey font color be readable enough on every communication touchpoint?
iii. Could the design become more integrated, more unified and if possible, even more minimalistic?

Scenario 2: New design based on a variety of nice design elements received from different designers.
- The Concept: Lion with manes looking like a jester.
- Integrated design. Could the lion become part of the name Jester Consultancy so it becomes one logo and not a picture plus words?
- Mimimalistic, clean, professional design (both image and font type) of the ‘JC’ design of LOGOMAN
- Font size: like design of Mosby
- Smiling lion: the lion received from ANA-DESIGN I like the best because of it’s friendly appearance, however I do not like the many, many details in the image. Please keep it simple.
- Jester cap: it has to have bells to differentiate from a normal lion. You may want to experiment with coloured bells like designer TJARDA did, however it should still be professional and not a circus.
- Jester cap: Ideally – in this scenario - it has 4 bells in total. Like THE ONTWERPER
Minimalistic design please, however still recognizable as a jester cap.
- Make sure the design has a strong stand-out.
- Feel free to experiment with colours. Pink is not a necessity. Better to express the following with a colour: Dutch roots, world citizen, energy, both feet on the ground, friendly, open, warm (NOT agressive)
I hope you like it to bring the design concepts to the next level!

Thanks in advance of your contribution. Feel free to raise questions if anything is unclear.

Kind regards,
Esther Willemsen