It all started with an idea...

Revised version, more intergrated, jesper cap in manes lion, a subtle two tone crown

Een wedstrijd die al een maand gesloten is, ontwerpers wachten in spanning af wanneer de winnaar bekend wordt gemaakt.

Goedemorgen,
Inmiddels heb ik BrandSupply 5 x gecontact, maar er is niemand te bereiken. Ook word ik niet terug gemaild of gebeld. Ik heb besloten geen winnaar te kiezen, maar ik kan dit nergens kwijt op de site. De enige mogelijkheid is een winnaar aanwijzen, terwijl mij vooraf verteld is dat ik ook de optie heb geen winnaar te kiezen. Degene die ik de meeste 'sterren' heb gegeven heb ik persoonlijk gemaild met uitleg waarom ik toch niet verder wil met haar logo. Moet ik een winnaar kiezen wetende dat ik zijn/haar logo niet ga gebruiken? Ik voel me vooraf verkeerd ingelicht. Ik vind het wel vervelend voor jou dat je nooit informatie hebt gekregen. Groet, Esther

Tja, brandsupply, reageren doen ze niet snel, via Facebook kun je ze ook benaderen, beetje negatief dan reageren ze sneller

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Tried to find the font used by Mosby, not exact, but it comes close.
New design based upon the previous, wit the mirroring but much more minimalistic.

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Hi, thanks for joining. The drawings in itself are beautiful. I see you want to express the mirroring of the jester. There's only just too much going on, I would like a minimalistic design. Esther

Dank je Esther voor je commentaar. Ik denk wel als je over een font praat, en je verwijst naar iemand zijn ontwerp en het gebruikte font, je wel moet beseffen dat het lastig is om juist dat exacte font te vinden, maar goed ik heb nog tot 13.00 vandaag om een update te doen, ga er mee aan de slag. nogmaals dank je wel, feedback is belangrijk.

Changed the color of the lion to stand out more, added a bit of shade and a white edge to the text.

The integration is nice. Too colorful in my opinion. Same comment: make it more minimalistic. Not a fan of the shadow effect of jester consultancy, also the font type of raising brands I don't like too much.

{First) renewed version, very much interested to see if this fits the bill better.

Tried to keep it basic, no little details, colorfull but not TO much I guess.

Maybe it's not needed to give the cap of the lion so many colors. The cap design can be more simple without losing the understanding of that it's a jester cap. The color combination of orange and black I like. The orange could be even more warm, deepened. thanks Esther

Just slightly different from the first two. Jester sits now in the middle of the J and has color variations in his hat.

just not a fan of this image. Esther

Version 2, Jesper in yellow/orange just a subtle difference.

Dear Design Team,

Thanks very much for your participation and creative work so far!

Based on all designs reviewed so far, and some new inspiration I got, I have made the following decisions:

1) The subtitle will become ‘raising brands’ instead of spotlighting brands. Although I like ‘spotlighting brands’ as well, this matches better with the website that I will use which is called: ‘raiseyourbrand.nl’.
2) Since I will use this website name, the prominent term ‘JC’ in the logo does no longer make sense. I still would like to use ‘Jester Consultancy’ in words, because that’s the name of my company and carries the creative angle of the Jester. Raise your brand is that what I’d like to achieve with companies.

For now I’d like to proceed with 2 scenario’s:

Scenario 1: Design of Mosby
a. Pro’s: Jester is mirroring the King, The King’s crown could also be people who are moving/dancing in a circle, it could also be a seesaw (finding balance and/or childgame), it’s easy to understand, accessible design, humorous, dynamic, strong. I also like the font type of Jester Consultancy and its subtitle.
b. Tips for improvement:
i. Experiment with use of colour. Pink is not a necessity. Better to express the following with a colour: Dutch roots, world citizen, energy, both feet on the ground, friendly, open, warm (NOT agressive)
ii. Will the grey font color be readable enough on every communication touchpoint?
iii. Could the design become more integrated, more unified and if possible, even more minimalistic?

Scenario 2: New design based on a variety of nice design elements received from different designers.
- The Concept: Lion with manes looking like a jester.
- Integrated design. Could the lion become part of the name Jester Consultancy so it becomes one logo and not a picture plus words?
- Mimimalistic, clean, professional design (both image and font type) of the ‘JC’ design of LOGOMAN
- Font size: like design of Mosby
- Smiling lion: the lion received from ANA-DESIGN I like the best because of it’s friendly appearance, however I do not like the many, many details in the image. Please keep it simple.
- Jester cap: it has to have bells to differentiate from a normal lion. You may want to experiment with coloured bells like designer TJARDA did, however it should still be professional and not a circus.
- Jester cap: Ideally – in this scenario - it has 4 bells in total. Like THE ONTWERPER
Minimalistic design please, however still recognizable as a jester cap.
- Make sure the design has a strong stand-out.
- Feel free to experiment with colours. Pink is not a necessity. Better to express the following with a colour: Dutch roots, world citizen, energy, both feet on the ground, friendly, open, warm (NOT agressive)
I hope you like it to bring the design concepts to the next level!

Thanks in advance of your contribution. Feel free to raise questions if anything is unclear.

Kind regards,
Esther Willemsen

Dank je voor je input Esther, ik ga zeker aan de slag.

Version 1, Jester in Pink