It all started with an idea...

Needs

SocieWe is a movement in the Netherlands (Dutch text: MaatschapWij) to be launched and sponsored together by at least 15 founding Parents: the 5 largest sports federations, the 5 prominent NGO’s – AAA, Consumers Union, Heart Foundation, Red Cross and Zonnebloem – and 5 large companies.
The objective of the movement is to inspire 1) citizens, 2) groups of citizens such as (sport)clubs, neighbourhood groups, etc. and 3) companies to take on even more active responsibility for society’s wellbeing.
In particular we want to inspire everybody to make:
1. Respecting other people
2. Caring for somebody
3. Taking initiative
4. Working together for a common purpose
In everybody’s mind “cool”, “fat” or “swag” or whatever the local slang is for “very good”.
The logo should not only be used independently, but also in combination with other prominent logo’s from players like mentioned above as an indication that the organization supports the movement.
The ambition of the movement is to strengthen the position of all existing social initiatives without affecting their independence.
Characteristics of the logo should be:
1. Simplicity
2. Warmth
3. Human scale
4. Produceable in color and black and white
5. No sharp angles
6. Stimulating action and cooperation
Good luck!

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