The Financial Summit logo with Summit and Bull

Contest holder: TFS
Category: Logo design
Status: Ended
Files: File 1

Start date: 03-04-2020

Ending date: 11-05-2020

Total budget: € 329.00

Latest design

KUgraphics

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

A Summit (event) for high-net-worth individuals, taking place at a luxurious resort. Target group is high-net-worth, male, financial industrials, traders, hedge funds, investors. The 'Bull' we want to see back in the logo refers to the bull/bear in trading markets (like the bull you see in front of Wall Street).
The Summit that we want to see back in the logo refers to the name 'The Financial Summit'. The text is not too important for now, more the logo/ but if you want to place text, please do it below the logo. I have made a Pinterest board with some images that might inspire and also see the attached drawing that I upload, as an input, please copy, paste the below, you might need to prefix with https://

nl.pinterest.com/daizers1143/the-financial-summit-logo

It would be nice if we can let the mountain 'become' the bull in the design. The bull faces the right. The bull attacks, is moving forward, 'has energy', horn(s) pointed in to a moving forward direction.
The mountain starts at the left, and at a point goes into being the bull. in an abstract way. It should be stylized and simple, not too complicated. The 'coffee filter' drawing is very quickly done by a friend, but does have simpleness in it and I do see a Summit and a Bull in it. Only, this is not a designer, so this can be done way better and with the input from your design knowledge can be made into a nice logo.
Also see in the Pinterest board how I added some sketches of mountains, and some different Bull images. The logo should be only black and white and possibly black-gradient, but keep it male and strong. also not sure, but it might be good to show the 'eye' of the bull, for reference. But if the horn and the leg already show enough, that might not be needed. Till now our idea is that the bull might need an 'eye' in the design, but subtle and nice an graphical. Also you can play with the horn, the shape, mayeb it's two horns? The coffee filter drawing is just fast input, so please design also with your own input.

Company description

The Financial Summit
A Summit (event) for high-net-worth individuals, taking place at a luxurious resort. Target group is high-net-worth, male, financial industrials, traders, hedge funds, investors

Target group

Target group is high-net-worth, male, financial industrials, traders, hedge funds, investors.

Colors, favourites and other requirements

The logo should be only black and white and maybe black-gradient, but keep it male and strong.

Designer:

S-Designer

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the front leg is still too low in the logo and makes the logo look less symmetric. try to find more symmetry and balance, use less lines. make it more simple

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the front leg is too low in the logo and makes the logo look less symmetric.

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not a fan of the tail..

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I still think three logo's back was better. but now that i look at it again, it looks more like fish tail on the left side of the summit. Can you work on that? change the lining?
I mean the one where I posted: ""maybe try to make the bulls leg the same hight as the beginning of the summit. which might mean strectching out the right part from the middle a bit more""

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I still think two logo's back was better. but now that i look at it again, it looks more like fish tail on the left side of the summit. Can you work on that? change the lining?
I mean the one where I posted: ""maybe try to make the bulls leg the same hight as the beginning of the summit. which might mean strectching out the right part from the middle a bit more""

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ok, the one before this was better. let's not look into this last design and go back to the one below. Can you try to play with the shape of the horn? and also the left side of the summit, maybe make it more stylized with some linework.

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maybe try to make the bulls leg the same hight as the beginning of the summit. which might mean strectching out the right part from the middle a bit more

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Tbh, the last one was better. I don;t need to see the bull's mouth or steem coming from it. So the previous two ones are better than this. For the first one you designed jut make the bulls head a bit more a bulls head. for the second one you designed, that's when i said : A bull has a big and aggresive head. Also the movement of the head could be more forward than downward. just take it in a little step and let me see what is the new change. this last one is not as good as the first two ones.

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this is an intersting take, but what stands out to me is the head being proportionally too small compared to the rest of the body. A bull has a big and aggresive head. Also the movement of the head could be more forward than downward. After those changes, we can look at how to stylize it also with a summit in it

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The bull head on the right could be a bit more stylized to look as a bulls head. Maybe also work a bite more on the 'horn'. and maybe one version with an eye, just to see it.

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I think the extra bull in the middle can be lost. The bull head on the right could be a bit more stylized to look as a bulls head.

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I think the extra bull head in the middle can be lost. The bull head on the right could be a bit more stylized to look as a bulls head.

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Hi! I miss the idea of a summit here. also the bull is not in 'action mode'. I like to see the aggresive bull, in stead of one looking over his shoulder

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