We need your help refining a fishing logo for our media property!

Contest holder: Jay CK
Category: Logo design
Status: Ended
Files: File 1, File 2, File 3

GET A DESIGN

Start date: 20-02-2016

Ending date: 27-02-2016

Total budget: € 399.00

Latest design

vineno2016

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

The current Target Walleye logo is attached. What I like about the current logo:
- the target symbol
- the texture (not necessary though)
- the colors because they symbolize that geographic area
- the fish hook incorporated into the W, though I don't love the font

What I don't like about the current logo:
- the font
- the spacing between the T and A and W and A looks off
- it's unexciting

Changes I am looking for:

a) a cleaner look overall.

b) the T in Target should have the vertical element rise above the horizontal part, like a Christian cross

c) a walleye silhouette or something like that incorporated over the target, so that would symbolize "target walleye" without the words needed

d) a Target Ice version of the logo in an ice blue, with the target looking like an ice hole (photo attached). The same fish silhouette can be used.

Company description

Target Walleye is a media property that covers fishing for walleye (a type of fish) and ice fishing in North America. Half the year -- when there's no ice -- walleye fishing is the subject. The other half of the year -- when lakes are iced over in winter -- it covers ice fishing.

Target group

Sports in North America

Colors, favourites and other requirements

The same colors as now or similar ones

Designer:

(N)