It all started with an idea...

Needs

The Mediaweb company edit the website lesfrontaliers.lu, an information and exchange platform for French, Belgian and German border workers coming to work in Luxemburg.

The current logotype is composed of two visual elements: the typography "les frontaliers" we want to keep ( Klavika font) and a character we want to modernize.

Company description

Target group

Workers, Families, Pensioners, expatriates from France, Belgium and Germany. Residents in Luxemburg.

Colors, favourites and other requirements

The logo character symbolically cross a border, we wish to preserve this idea.
The character must appear slimmer and dynamic while being less childish. It must be processed in vector, without gradient.
Ideally, the character should be placed before the text.
Text disposition/orientation/italic can be change.
(logo website placement, current logo and font attached)

The logo must be visible at any scale and be perfectly legible on a gray background: # 222. For this he must have a declination on a white background and dark gray background.

Color references (desired, can be changed):

Orange: # FF4C3C
Blue: # 304057

Background color on the website: # 222