New logo and new corporate identity for a spraying and blasting company

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Start date: 13-05-2014

Ending date: 07-06-2014

Total budget: € 225.00
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stevan banjac

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We want to change our company name “Autoschade Horst” which means “car damage Horst”; This name is too limited because over the years, our core business is quite extensive. Therefore a new name: Munckhof Service Center. And so we are looking for a new logo and new corporate identity. With the new logo, we want to present ourselves to be an allround spray, blasting and body repair company.

Company description

We are a family business for over 50 years, therefor the family name Munckhof. Because we are a small and flexible company, we can take on a wide variety of vehicles and objects to treat. Our services range from spraying and blasting of mainly heavy transport, such as trucks, trailers, buses, agricultural machinery and, to a lesser extent, passenger cars. Also industrial painting and "schoopering" of loose parts and all kinds of machines. And fences, radiators, wheels, furniture can be preprocessed and painted. Therefor the name Service Center.

Target group

Individuals (10%), companies (90%) Companies: Transport, body shops-, garage-, construction-, taxi, bus, agricultural, and dealerships.

Colors, favourites and other requirements

The old logo was designed through Brand Supply! So we have good experiences gained. The colors of the old logo may be used, but is not a must. Old logo, see annexes. We would like to let the 3 core tasks coming back at the new logo: Spuiten – Stralen – Schadeherstel (spray, blasting and body repair).

Designer: stevan banjac stevan banjac
logo_huisstijl-stevan-banjac-1hgiP8cq

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autoschadehorstautoschadehorst

Hoi Stevan, bedankt voor je inzending. Het logo spreekt ons niet zo aan. Kun je iets verzinnen met de afkorting van de naam? Of 3 andere tekens? De 3 kerntaken willen we ook graag vermeld hebben in het logo.

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logo_huisstijl-stevan-banjac-NH8HrTMG

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autoschadehorstautoschadehorst

Hoi Stevan, bedankt voor je inzending. Kleuren blauw en grijs zijn leuk en het idee van een gespoten vlak ook. Echter de olifant is grappig, maar doet ons denken aan de Jumbo en Schmitz Cargobull. De naam Service Center mag groter en de 3 kerntaken mogen ook vermeld worden. Overige toevoegingen, zie commentaar bij inzending van Lilian.

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