New logo and new corporate identity for a spraying and blasting company

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Start date: 13-05-2014

Ending date: 07-06-2014

Total budget: € 225.00
Latest design
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stevan banjac

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We want to change our company name “Autoschade Horst” which means “car damage Horst”; This name is too limited because over the years, our core business is quite extensive. Therefore a new name: Munckhof Service Center. And so we are looking for a new logo and new corporate identity. With the new logo, we want to present ourselves to be an allround spray, blasting and body repair company.

Company description

We are a family business for over 50 years, therefor the family name Munckhof. Because we are a small and flexible company, we can take on a wide variety of vehicles and objects to treat. Our services range from spraying and blasting of mainly heavy transport, such as trucks, trailers, buses, agricultural machinery and, to a lesser extent, passenger cars. Also industrial painting and "schoopering" of loose parts and all kinds of machines. And fences, radiators, wheels, furniture can be preprocessed and painted. Therefor the name Service Center.

Target group

Individuals (10%), companies (90%) Companies: Transport, body shops-, garage-, construction-, taxi, bus, agricultural, and dealerships.

Colors, favourites and other requirements

The old logo was designed through Brand Supply! So we have good experiences gained. The colors of the old logo may be used, but is not a must. Old logo, see annexes. We would like to let the 3 core tasks coming back at the new logo: Spuiten – Stralen – Schadeherstel (spray, blasting and body repair).

Designer: luckydesign luckydesign
logo_stationery-luckydesign-sLfJtp6e

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logo_stationery-luckydesign-9QVVmsls

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autoschadehorstautoschadehorst

Thank You. Can you use no car? Because this implies that we do only cars and we do mostly haevy Trnsport. You better use the letters MSC or symbols.

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logo_stationery-luckydesign-fxQYj39E

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autoschadehorstautoschadehorst

Nicely invented, good letter. The tool, however, refers to car/engine services, while we only do body repair. And the car refers to individuals, while we mostly (90%)work for industries with mainly heavy transport. You may also try something with 3 colors that refer to spray, blasting and damage repair. Or something with the abbreviation MSC?

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