Wanted: Cool logo and branding for a new small consultancy firm called WEL consulting

GET A DESIGN

Start date: 11-06-2014

Ending date: 16-07-2014

Total budget: € 419.00
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dohoekstra

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Please design a logo and branding for a small consultancy firm, which does NOT radiate'small', but does radiate 'trustworthy', 'expert', 'fun', 'different'.

The company will be called WEL consultancy, WEL means the opposite of NOT, it means YES in a way, or TOO (as in: it can TOO!)

WEL delivers consultancy and management services based on a Japanese method. The japanese thing could be an inspiration.

Words that describe me, and therefore the company:

- Sparkle, glitter, radiate
- YES we CAN TOO!
- By connecting (dots, people...) you reach results.
- Step by step towards better fun, better results, better bottom line, happy customers

MIND YOU: my customers are large corporate environments. The branding should have a believable ring to it.

Company description

A small consultancy firm, wich offers Lean consulting and Lean management services.
Lean is a method for improving customer value in your company, by improving processes, eliminating waste and teaching the entire staff how to continouously add value to your products and services.
Lean aims at doing JUST the things which add value, and stopping everything that you only do because of HR, or you must do because of the system, or people just thought this would help etc.

WEL consultany will be a one-man-business, featuring me :-)
I have close to 10 years experience in this field, which, in the Netherlands, is quite a lot.

Target group

Large, medium enetrprises, which want to sustainably improve on their buisiness and their bottom line.
Lean is not a quick fix. It is a journey that will last for years, and will keep delivering results.

Colors, favourites and other requirements

These are more suggestions, no hard criteria, please surprise me.

I would not choose blue, too corney.
Also no red, too aggressive.
Some Japanese influences?
I would love for some sparkle to be incorporated. in any way you can imagine.

Designer: WIMdesign WIMdesign
logo_huisstijl-wimdesign-qfOwllku

WIMdesignWIMdesign

Dag Sandra,
Ik heb met dit logo een krachtige organisatie willen verbeelden. Ik heb 'wel' als onderkastletter neergezet omdat dat voor meer dynamiek zorgt.
• De letter 'e' geeft het veranderproces (verbetering) weer
• Proces begint smal maar gaandeweg worden waardes (verschillende > lijntjes) toegevoegd waardoor het resultaat steeds groter/beter/sterker wordt
• In het hart ontstaat vanzelf de glans omdat daar alles samenkomt.
De kleur paars vanwege de vrouwelijke inbreng, het zilvergrijs vanwege de zakelijke kant.
Het logo is minimalistisch van opzet en duidelijk herkenbaar. Het kan zowel op een lichte als donkere achtergond worden geplaatst.

Graag feedback om eventueel verder te kunnen ontwikkelen.
Groet, Wim

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