Design a fresh logo and corporate identity for my young lifestyle coaching practice!

Start date: 24-06-2014

Ending date: 08-07-2014

Total budget: € 200.00
Latest design
Book cover
H.Hajar

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Within a few months Tabula Rasa Coaching will celebrate her first birthday. Time to go to the next level with a real logo and a corporate identity, wich will be used for
- business cards
- correspondance
- facebook (www.facebook.com/tabularasacoaching
- my site (www.tabularasacoaching.nl)

I am a physical therapist who also started her own practice in lifestylecoaching.

Company description


Tabula Rasa is Latin for "clean slate" or "blank slate". I chose this name because of my background. As a physical therapist I learned about the human body mostly in Latin.

As a lifestyle coach I coach (mostly obese) people to a healthy lifestyle. This can be about healty eating, exercising and relaxing/destressing.

Target group


My target group consists of people from 25 to about 60 years old.
More women then men (about 75 - 25%)

My customers will mostly be people from te practise for physical therapy where I work ("patients") but also collegues in physical therapie and doctors. They will hopefully send me new customers.

Colors, favourites and other requirements


Colours:
pink
purple
blue
lime
soft pastel colours

Must haves:
- the meaning of Tabula Rasa (clean slate)
and/or
- orchids. An orchid branch with flowers and buds. They stand for luxury, love, beauty and strenght. I think they are a nice symbolism to coaching.

Designer: Vorm-R Vorm-R
logo_huisstijl-vorm-r-qa9OKc4m

Vorm-RVorm-R

Beste Janneke, hierbij mijn eerste ontwerp om te peilen of ik hiermee op de juiste weg ben. Ik heb het logo met opzet vrij subtiel gehouden en hoop dat de sfeer je aanstaat. Met vriendelijke groet, Ab

Janneke84Janneke84

Beste Ab, dank voor je opzet! Ik vind de kleuren en de verdeling van de tekst mooi zo. Ook de orchidee is mooi. De letters van Tabula Rasa mogen iets minder zweverig, dus iets strakker wat mij betreft.
En kan je ook iets met de betekenis van Tabula Rasa (schone lei/onbeschreven blad) ipv de orchidee?

Janneke84Janneke84

En misschien kan het zwart meer naar grijs, dan wordt het iets zachter

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