Corporate identity for asylum of the future

Contest holder: DOA
Category: Logo & stationery
Status: Ended
Files: File 2

GET A DESIGN

Start date: 07-07-2014

Ending date: 28-07-2014

Total budget: € 589.00

Latest design

niki

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

DOA has a long history but is now searching for a corporate identity which fits the new futuristic approach. Corporate identity has to be applicable to all printed matters (compliment cards, envelopes, stationary, flyers, etc), mailings, corporate clothing, website. We are also curious about choice of colors and font.

Company description

DOA is a temporary home for a maximum of 480 cats and 180 dogs. We do that at our asylum, the pension and the daycare. Next to that DOA also has an office hour for the veterinarian, a barbershop, a cab and fysiotherapy for dogs.
Our vision: We want to be an re-homing center, a reliable partner and eventually we want to work without putting animals behind bars. At DOA you meet your ideal buddy
Our mission: DOA works with passion so homeless pets have a future
Our main quality: DOA is warm
Our personality: DOA is hospitable, DOA is connecting people, DOA is innovative, DOA is professional, DOA is warm.
What is our USP?
With 40 people who care in a professional way for every year about 2000 animals who have been left behind, DOA is the biggest professional animal care center in the Netherlands. We are especially good at hospitality, added value by a vet, fysiotherapists, barbers, behaviour experts and a lot of knowledge on braintraining for animals.

Target group

Everybody who loves cats and dogs

Colors, favourites and other requirements

Our name is still a bit of a discussion. We have chosen for DOA – Temporary home for homeless pets. We might have to add an explanation for the short cut DOA, but we don’t know that yet.
The colors have to be part of the autumn pallette, warm shades of green, yellow, orange, which you can also identify as autumn-leave-colors. At this point we only use green in all shades. The present logo is nice, but doesn’t work with print en is a bit old fashioned. Please take into account that we have different branches (asylum, daycare, pension, barber, behaviour therapy) which make it necesessary to communicate with different print works which yet still belong together.

Designer:

mve