Lettering/logo and menu template for restaurant

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Start date: 07-07-2013

Ending date: 31-07-2013

Total budget: € 400.00
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Creator

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We are opening two restaurants in Zurich. Both will be named "Virmond.". One will be a wine restaurant and wine shop and will carry the subtitle "The Tasting Room". The other will be designed like a living or communal room and will offer quick, value-priced yet high quality food (such as a good hearty stew for lunch). This second room will be named "The Living Room".

What we need is a graphic design of the names ("Virmond.", "The Tasting Room", "The Living Room"). This can be just the words themselves nicely designed or it can be supplemented with a logo. Furthermore, we are looking for a menu template (just one page), illustrating font types, placement of logo etc., so that it all looks nice and appealing.

Company description

Our two guestrooms are right next to each other. Combined, we will offer up to 100 seats.

Out positioning: We are offering high quality food (from fresh ingredients, all home-made, meat from happy animals etc.) at a reasonable price. Our atmosphere is meant to be rather uncomplicated (no tablecloths, somewhat relaxed service), but nevertheless professional. Our wine offering is designed for individualists: We will be selling wine from small, unknown producers who work with a lot of passion to make quality wines.

Target group

Target customers: Primarily business people. In the immediate vicinity there are large office buildings (insurance and tech companies). In other words our customers will range from "suit and tie" to call center agents. Furthermore, we mean to appeal to people living in the area. That would typically be above median income people, aged 30-50.

Colors, favourites and other requirements

Generally no restrictions.

Lettering/logo will have to be fixed in a particular horizontal area in the shopping window. That means a portrait format would be difficult.

Thoughts on the menu: Front page will feature some 20 dishes, each with a recommended wine. Back page will feature some 20 wines, each with a recommended dish. Menu will be printed on heavy paper - without much further ado.

Designer: Millwork Millwork
logo_huisstijl-millwork-JNOWJbto

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MillworkMillwork

It's not easy to make a right design for you....

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logo_huisstijl-millwork-jfdIutvM

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logo_huisstijl-millwork-j3Ja71XM

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logo_huisstijl-millwork-gmEQRn1s

MillworkMillwork

a second new typeface.

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logo_huisstijl-millwork-g9uhduds

MillworkMillwork

For now some completely different: a new typeface!

mvirmondmvirmond

I think it's a beautiful design - but not right for my concept.

imagine the "living room" as a very relaxed place, with self-service, wildly different types on furniture, almost a bit "alternative" style. it can't go with a minimalist & modernist logo like this.

similarly for the tasting room: imagine a room with lots of natural material - natural wood, open stone. it needs something a little different

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logo_huisstijl-millwork-c1sNZ2yO

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logo_huisstijl-millwork-bPYelAaO

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logo_huisstijl-millwork-anEvxICO

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mvirmondmvirmond

different, but still not quite what I'm looking for...

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logo_huisstijl-millwork-YuXFObo0

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mvirmondmvirmond

very nice use of colors!

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logo_huisstijl-millwork-UaJBlT4y

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mvirmondmvirmond

i prefer the first one...

bahador.shirazianbahador.shirazian

nice job...

MillworkMillwork

Thanks, bahador.shirazian.

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logo_huisstijl-millwork-zSSnqHKq

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DutchDesignersDutchDesigners

Dat vind ik een mooi logo, collega!

MillworkMillwork

Dank je wel, Anneke! Leuke reactie! Jij veel succes met deze opdracht, ben benieuwd!

mvirmondmvirmond

not too bad.
I really like how you bring the V and D in a symmetrical shape to one another.
also, i like how it's nice and clean.
however, a bit too modern for my taste. i guess it's the geometrical precision that makes it almost a bit "sci-fi", if you know what i mean.

also, a little spelling mistake there: "Tasting".
Finally, i was going to add a . at the end of Virmond.

MillworkMillwork

Thanks, Mvirmond for the feedback!

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