Lettering/logo and menu template for restaurant

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Start date: 07-07-2013

Ending date: 31-07-2013

Total budget: € 400.00
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Creator

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We are opening two restaurants in Zurich. Both will be named "Virmond.". One will be a wine restaurant and wine shop and will carry the subtitle "The Tasting Room". The other will be designed like a living or communal room and will offer quick, value-priced yet high quality food (such as a good hearty stew for lunch). This second room will be named "The Living Room".

What we need is a graphic design of the names ("Virmond.", "The Tasting Room", "The Living Room"). This can be just the words themselves nicely designed or it can be supplemented with a logo. Furthermore, we are looking for a menu template (just one page), illustrating font types, placement of logo etc., so that it all looks nice and appealing.

Company description

Our two guestrooms are right next to each other. Combined, we will offer up to 100 seats.

Out positioning: We are offering high quality food (from fresh ingredients, all home-made, meat from happy animals etc.) at a reasonable price. Our atmosphere is meant to be rather uncomplicated (no tablecloths, somewhat relaxed service), but nevertheless professional. Our wine offering is designed for individualists: We will be selling wine from small, unknown producers who work with a lot of passion to make quality wines.

Target group

Target customers: Primarily business people. In the immediate vicinity there are large office buildings (insurance and tech companies). In other words our customers will range from "suit and tie" to call center agents. Furthermore, we mean to appeal to people living in the area. That would typically be above median income people, aged 30-50.

Colors, favourites and other requirements

Generally no restrictions.

Lettering/logo will have to be fixed in a particular horizontal area in the shopping window. That means a portrait format would be difficult.

Thoughts on the menu: Front page will feature some 20 dishes, each with a recommended wine. Back page will feature some 20 wines, each with a recommended dish. Menu will be printed on heavy paper - without much further ado.

Designer: KOapps KOapps
logo_corporate_design-koapps-qMC4eQoy

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logo_corporate_design-koapps-pjsLqYQy

KOappsKOapps

Hier meine Empfehlung etwas größer und alleinstehend. Auf der rechten Seite sehen Sie zudem weitere Alternativen zu den beiden Logos der Bereiche "The Living Room" und "The Tasting Room".

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logo_corporate_design-koapps-p7Yd2g1w

KOappsKOapps

Hallo!
Bei Ihrem Auftrag habe ich mich für eine Wortmarke bei dem generellen Logo entschieden.

Bei den weiteren Versionen für den "The Tasting Room" und "The Living Room" Bereich habe ich mich für Wortbildmarken entschieden.

Sie sehen jeweils verschiedene Farbvariationen, angefangen mit der monochromen Version(von oben nach unten) und weitergeführt mit verschiedenen Farben, die ich mir vorstellen könnte. Die letzte Farbwahl unten ist meine persönliche Empfehlung. Auf Wunsch lade ich gerne weitere Farbvariationen hoch.

Begründung der Entscheidungen:
Ich habe mich bei dem Logo auf ein leicht lockeres Aussehen konzentriert, um den im Auftrag beschriebenen lockeren Kundenumgang zu unterstreichen. Um der Zielgruppe entgegenzukommen entschied ich mich für eine schlichte Gesamtwirkung, die nicht zu aufdringlich ist.

mvirmondmvirmond

vielen dank für den Vorschlag!

eigentlich finde ich ihn nicht schlecht. die andeutung des weines und des essense kommen schon rüber. aber ich finde es optisch einfach nicht wirklich schön.

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