Logo and stationery for a crazy project : cross South America by bike !

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Start date: 06-08-2013

Ending date: 08-09-2013

Total budget: € 349.00
Latest design
Book cover
4+

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

A logo & a brand identity (font, small symbol / mascot, background display…) which will be used through every communication/marketing material of the association (Website, press & partnership kit, business cards, stickers, photo calendars, a crowdfunding & charity operation…)

Company description

Association’ description :
“Les coqs en selle” is a French association created in order to manage and promote a crazy project from two bros/friends:
travelling South America by riding bike, through the Andes mountains, from October 2013 to October 2014.
Leaving to meet local people, they will share their stories and experiences on their future website & Facebook’ page: following of their geographical progress in real time, texts, photos & videos, etc.

Explaination of the name « Les coq en selle » :

Besides its identity aspect (tied with France), the rooster is above all a universal and solar symbol, especially in Latin America. It embodies values like courage, personality, masculinity and intelligence. For all of those reasons, we chose the rooster as our emblem.

“En selle” means something like “Let’s go ride bikes!” in French.
So we chose “Les coqs en selle” for its « so proud French » aspect, its self-mockery and offbeat audacious tone, its reference to bike riding and its dynamism! (vs other names like “Alternative route”, “On the road to the Andes mountains”…).

Target group

Target audience : All the people likely to visit our future website, our Facebook page or the people that we are going to meet in future events (like World tour or bike riding festivals/forums, photo exhibitions..), that is to say :
- Travel or Latin America lovers
- Globe-trotters and/or bike riders
- Open-minded & inquiring minds
- Families / Friends who will take some news
- Future partners of the project (private companies, government subsidies and crowdfunders )

Colors, favourites and other requirements

Graphically: Fun, dynamic, why not unconventional (optional), generous & classy.

Tone : Can be unconventional and/or humorous (why not using caroons cartoons / drawing form) but it has to remain apolitical, sober and serious because it is an ethical project (we have charity and sustainable development objectives…).

Colours : Do not hesitate to use warm shades, referring to Latin America. As you prefer…
Please find more information and illustrations that we liked in the file enclosed.

Designer: Sko Sko
design_logo_identite_entreprise-sko-w5oGdzbE

SkoSko

Voilà ma contribution, dotée d'un aspect humain, elle s'affranchi de codes trop grossiers tout en empruntant un vocabulaire graphique proche des cultures d'Amérique latine. La typographie est travaillée de sorte à simuler un relief s'articulant autour d'une petite illustration mêlant la notion de don généreux aux attraits ludiques et aventureux.

RBMunnekeRBMunneke

Awesome design!!

SkoSko

Thanks :)

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