Creation of a logo and a visual identity for a hall(market) of fruits and vegetables

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Start date: 27-08-2013

Ending date: 24-09-2013

Total budget: € 249.00
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Wilko

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We want to create a logo and a visual identity for a shop, selling seasonal fruit and vegetables purchased directly from local producers. These fruits and vegetables are selected for their quality, taste, taking into account their impact on the environment and on human health. In this context, organic products will be preferred.
We want to create a logo + visual identity that reflects our values: the nature, authenticity, healthy and tasty delights..
-The logo should be simple, clean, modern (design).
- It must be worked horizontality: drawing to left + text
-The police and the rights must own to the logo and included in the price.
-The transfer of copyright must be included in the price.

Company description

NATURENVILLE is a quality hall market of fruits and vegetables located in a large city, which shines more by the quality of its products than by the beauty of its shop window.
Fruits and vegetables are selected for their quality, their taste, their freshness and their flavor, and are available at the right price.

Target group

Local residents + professionals (retail sellings + wholesale trade)
Customers rather top of range in search for quality products, worried of eating healthy, natural and flavourful products.

Colors, favourites and other requirements

Free choice in the creation and choice of colors

Designer: Dadana Dadana
logo-vizitkarte-memorandumi-dizajn-dadana-4tCf2ndA

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logo-vizitkarte-memorandumi-dizajn-dadana-4GswEvFA

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DadanaDadana

I was inspired by some fonts and as a result I designed this logo. The letter "e" is now more opened. The letters "a" and "t" are now modified to be readable.

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logo-vizitkarte-memorandumi-dizajn-dadana-Br8pIfkO

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PRIMEURPRIMEUR

Bonjour,
m^me si l'idée de la fleur est bonne, on préfèrerait plutôt un papillon,ça irait davantage avec le style proposé.
cordialement,

DadanaDadana

Thanks for your feedback! I'm open for your suggestions. I'll make another design with butterfly.
Regards,
Dada

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logo-vizitkarte-memorandumi-dizajn-dadana-AcVNguyO

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PRIMEURPRIMEUR

Très original!

PRIMEURPRIMEUR

Hello Dada
The design was noted with 4 stars given the originality: Letters in shape of leaves. Well done!
But is the text readable enough? it is a little bit narrow, isn't it?
Thank you,

PRIMEURPRIMEUR

We are examining in detail the police and is pretty pleasant.
We noted that the letters "a" and the "r" are not aligned with the others, they are a bit beyond. is it expected in your presentation?
Concerning the "e", can the letter be a little bit open?
By the way, could you tell us wether the font you used for the text is from your own creation or even used by other designers?
Thank you
We would like to know whether the font you used for the text is from your own creation or even used by other designers.

PRIMEURPRIMEUR

Could you make a try without a green color in the letters "a" and "e"? thank you

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