A logo & corporate identity for an innovative dental webshop

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Start date: 24-07-2014

Ending date: 15-08-2014

Total budget: € 150.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We would like for you to design a logo and a corporate identity. The logo will be used in our webshop, and the identity in invoices and other writing documents. We would like them to show reliability, service and a sort of freshness or innovativeness.

The webshop will have different names: autoklaven-shop.de, and autoclaven-shop.nl, autoclaven-shop.be, and possibly more later. We would like a logo where this can be easily changed.

Company description

Autoklaven-shop.de started with selling sterilizers (autoclaves) in the Netherlands. Our way of working and excellent service was received so positively that we decided to attempt to generate the same feeling for potential German customers.

We are:
- Reliable
- Affordable
- Clear
- Transparent
- Flexible
- Simple
- Young
- Smart

Target group

Our target groups are German dentists, dental hygienists, prosthodontists, general practitioner, veterinarians and tattoo-shops. It is a predominantly conservative group, yet the ones going online to buy products are probably more innovative.

Colors, favourites and other requirements

We like a fresh, light blue color, and white (associates with cleanness).

Designer: plumegraphisme plumegraphisme
design_logo_identite_entreprise-plumegraphisme-ESvnLwS8

No comments

autoklaven-shopautoklaven-shop

Dear plumegraphisme,

Thank you for your input! We must say we do not really like the logo. The bubbles and font make it playful (which we don't want to express), and the letters are too heavy (while we would like to show our flexibility and youngness, which associates better with a lighter font) and we don't like the green color. Can you do something with this feedback? :)

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