A logo & corporate identity for an innovative dental webshop

GET A DESIGN

Start date: 24-07-2014

Ending date: 15-08-2014

Total budget: € 150.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We would like for you to design a logo and a corporate identity. The logo will be used in our webshop, and the identity in invoices and other writing documents. We would like them to show reliability, service and a sort of freshness or innovativeness.

The webshop will have different names: autoklaven-shop.de, and autoclaven-shop.nl, autoclaven-shop.be, and possibly more later. We would like a logo where this can be easily changed.

Company description

Autoklaven-shop.de started with selling sterilizers (autoclaves) in the Netherlands. Our way of working and excellent service was received so positively that we decided to attempt to generate the same feeling for potential German customers.

We are:
- Reliable
- Affordable
- Clear
- Transparent
- Flexible
- Simple
- Young
- Smart

Target group

Our target groups are German dentists, dental hygienists, prosthodontists, general practitioner, veterinarians and tattoo-shops. It is a predominantly conservative group, yet the ones going online to buy products are probably more innovative.

Colors, favourites and other requirements

We like a fresh, light blue color, and white (associates with cleanness).

Designer: gopoa gopoa
logo_huisstijl-gopoa-KtnnF5qS

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logo_huisstijl-gopoa-FxG0o4iO

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logo_huisstijl-gopoa-F5FW9oq8

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autoklaven-shopautoklaven-shop

Thank you for your redesign! We think it is a very clear improvement. Yet, we think that the Autoklaven shop is too big/heavy, could you make it smaller/lighter (maybe align it with the circle instead of the square)? Also, we would like to see if you could put the focus on the 'autoklaven' while the focus is now on the logo on the left. Can you do something with this? :)

gopoagopoa

I will post a new version. In this one I've used anonther font (oswald) which is less height consuming. Furthermore I aligned AUTOKLAVEN with the three arrows to reduce the weight of the text. To get focus on AUTOKLAVEN I used the same color of the circle. Hope you like it. And - before I forget it - thanks for your constructive feedback. Regards, Martin.

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logo_huisstijl-gopoa-A8hjini4

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autoklaven-shopautoklaven-shop

That is already better. I think the "sterilizer systems" is not necessary to put there, could you remove it? Looking forward to the next version!

gopoagopoa

Next version is coming up!

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logo_huisstijl-gopoa-CYTaeCpM

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autoklaven-shopautoklaven-shop

Dear gopoa, thank you for your input!

We really like how you used the three arrows that symbolise that it can be sterilized, we did not think of that, thank you! We also like that it is horizontally oriented which is easier to use in our webshop. We would like the logo to be more minimalstic. Also we don't like the font, it feels a bit to 'heavy' while we are flexible, simple and young. Can you do something with this feedback? :)

gopoagopoa

Dear autoklaven, thanks for your constructive feedback. I really appreciate it. I will post another version with a lighter, more modern font and a horizontal approach. Besides, I deleted the glare on the logo to give it a more minimalistic feeling. Hope you like it. Regards, gopoa.

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