A logo & corporate identity for an innovative dental webshop

GET A DESIGN

Start date: 24-07-2014

Ending date: 15-08-2014

Total budget: € 150.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We would like for you to design a logo and a corporate identity. The logo will be used in our webshop, and the identity in invoices and other writing documents. We would like them to show reliability, service and a sort of freshness or innovativeness.

The webshop will have different names: autoklaven-shop.de, and autoclaven-shop.nl, autoclaven-shop.be, and possibly more later. We would like a logo where this can be easily changed.

Company description

Autoklaven-shop.de started with selling sterilizers (autoclaves) in the Netherlands. Our way of working and excellent service was received so positively that we decided to attempt to generate the same feeling for potential German customers.

We are:
- Reliable
- Affordable
- Clear
- Transparent
- Flexible
- Simple
- Young
- Smart

Target group

Our target groups are German dentists, dental hygienists, prosthodontists, general practitioner, veterinarians and tattoo-shops. It is a predominantly conservative group, yet the ones going online to buy products are probably more innovative.

Colors, favourites and other requirements

We like a fresh, light blue color, and white (associates with cleanness).

Designer: kabedifernando kabedifernando
logo_stationery-kabedifernando-EZvrw9JY

kabedifernandokabedifernando

Hi. Thanks for your feedback. Here´s the design with a thiner font. Give me your feedback. Thanks

kabedifernandokabedifernando

I can´t send more designs because the limit of designs to send is 15 and i achieve it

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logo_stationery-kabedifernando-SvwBhUuW

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logo_stationery-kabedifernando-SJcStcWW

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autoklaven-shopautoklaven-shop

Thank you for your improving input! We like the second one of this image best. We like how you made the 'sterilizable' abstract. We would like to ask you if you could experiment more with the font: we feel it is a bit heavy and would like it to be more light to express our flexibility, simplicity and young-ness. Can you do something with that?

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logo_stationery-kabedifernando-lRjLglNI

kabedifernandokabedifernando

design10

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design10

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design9

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logo2

autoklaven-shopautoklaven-shop

Thank you for your redesign! We would like to ask, what does the logo symbolize? We would like the focus to be on Autoklaven while it is on shop at the moment, and could you drop the 'sterilizer systems'?

kabedifernandokabedifernando

I´ve google it for Autoklaven and i get some machines. My idea is to the logo symbolize cleaning ( the arrows symbolize the air) something like that.

kabedifernandokabedifernando

I´ve google it for Autoklaven and i get some machines. My idea is to the logo symbolize cleaning ( the arrows symbolize the air) something like that.

kabedifernandokabedifernando

If you have some ideias, please send to me. Do you want to remove the 'sterilizer systems' tagline?

autoklaven-shopautoklaven-shop

I get the idea, but it does not feel clear to us. Indeed, we would like you to remove the tagline :)
In the following image the middle image means that the object can be sterilized. Maybe you could use the three arrows/waves?

http://www.wh.com/mam/images/whcom/global/dental-newsroom/reports-and-studies/restoration-prosthetics/thermodesinfizierbar-icon.jpg

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design8

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design7

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Stationery_05

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Stationery_04

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Stationery_03

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Stationery_02

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Stationery_01

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Logo Design

autoklaven-shopautoklaven-shop

Dear kabedifernando, thank you for your input!

We love how you presented the logo and the minimalistic style of the writing documents. For example, the business card looks very nice with showing a part of the logo in the design.

We are not that fond of the logo. It feels more like a car or chemical logo (I think it's the circle that does that). We would like the logo to be more horizontal oriented and more minimalistic. We also feel that the blue is a bit too dark and that gives it a slight old-fashioned appeal.

Can you do something with this feedback? :)

kabedifernandokabedifernando

Thanks for your feedback. I will work on it

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