Creating a logo and identity for an authentic American Diner

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Start date: 22-08-2013

Ending date: 22-09-2013

Total budget: € 349.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We are looking for a logo and identity for a restaurant. The theme of authentic American Diner.
The colors have to respect the spirit of the Diner and its codes.

Company description

This restaurant is based on the tradition of American history through the organization of space, layout, services and products offered (hamburgers, meat, salads, fries, sundae ...)

Target group

The opening is planned in Paris. The restaurant is targeted to a wide audience of all ages and all budgets.

Colors, favourites and other requirements

Designer: Design Design
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DesignDesign

Dear,

The assignment is to create a logo and identity for "The Diner". A visual presentation for an all american restaurant. I have choosen to use a very simple script letter in a circle included three stars. The name of the company underlined. This simplicity is giving it an identity as being there for people from all the corners of society.

The colours I have used are very basic. Red, bleu and yellow. These colours immediately call for attention. This is adding to the brand as being for everybody aswell as giving it a timeless sceme. These colours are not fashion yet always suitable.

The subtitle on the top I have used to explain the target of the restaurant. The three stars and the stripe are symbolising the american flag. All together will make clear in an instance what the restaurant is standing for and what to expect when one is going to eat there.

The logo is build to produce in several ways. First of all as full colour logo. Usable for the overall presentation of the identity. Second it can be used in a single colour or as a two colour combination. Both of these are making it possible to produce the logo in silkscreen, black/white print, stickers ect. These possibilities are adding to the brands image of being multi suitable.

At the moment you have any suggestions to add to the logo, by which you find the design becoming closer to the target, I would be happy to hear about them and corporate them into the design. Although I am hoping that the current logo is spot on.

Kind regards,

Into The Box - Design

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