Design a logo and corporate identity for a new dynamic motorcycle sales company

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Start date: 14-01-2016

Ending date: 25-01-2016

Total budget: € 419.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We are starting a new company to sell motorcycles of all brands and models. It is a young dynamic company that needs a recognizable corporate identity.

The logo should provide a clear, professional and clean look. With a recognizable color / appearance that we can implement in Online marketing, corporate and in the showroom.

For now I need a logo on letterhead and business card.

The company's name is: Stella Motoren

Company description

Stella is the Italian translation of Star and is also associated with beautiful mountain passes. Mountain passes where our customers can enjoy the motorcycle which they have purchased from us ultimate.

We want to create a professional and customer-oriented company. We do not rely on one brand and will therefore determine our own identity.

Target group

We do not rely on one brand and are therefore not focus on a specific group of motorcyclists. The logo should be netral and trigger a supersport Ducati rider in a similar way as a BMW K 1600 GT driver.

The target audience is predominantly male. Age is from 25 to 70.

Colors, favourites and other requirements

A motorcycle or star may be present in the logo, but this is definitely not a must. With a motorbike we run the risk of suggesting that we specialize in a particular type of motorcycles and the logo becomes obsolete in 10 years.

Orange is excluded.

A bright color as base would help to integrate the logo into other issues such as website, price cards, etc. but is not a must.

Designer: Blue Nights Design Blue Nights Design
logo-vizitkarte-memorandumi-dizajn-blue-nights-design-QT89jtFQ

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Blue Nights DesignBlue Nights Design

Hello, this is my vision of your logo. I have used more subtle colors but still strong, mat colors. And I tried not to use black knowing that it's really common to see it in a logo. Italic position with connected TE gives the idea of speed and at the same time makes connection with your business. I have on purpose made the edges sharp symbolically represents " mountains" on challenge of driving. I have made as well a 3D vector showcase of the logo just to show the possibilities of variations. And this are elements for your corporate identity with as low as much details so that they don't hold the focus of your logo.

Kind regards,
Sonja

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