Design a Logo for a Burger Take-away and Menu

Start date: 02-02-2015

Ending date: 09-02-2015

Total budget: € 250.00
Latest design
Book cover
ThomasCival

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


We are looking for a simple yet business-like logo for the take-away (to be used also on merchandise such as our cups, T-shirts, packaging etc.), as well as a menu lay-out and business cards.

IMPORTANT:
-no clipart logos that one can just easily find via google;
-we are looking for something memorable
-simple does not mean simplistic
-the symbol of Hambrugeria does not necessarily have to be a clipart burger (an Apple logo of the computer is not an apple company!)
-we look for a creative and innovative design

Company description


We are opening our first hamburger take-away place called Hamburgeria (in a series of several over the next 2 years). The concept of our place focuses on offering customers a proper hand-made burger, not the typical fast-food burger with processed meat. All our burger ingredients are fresh with no added colors, preservatives, no GMO, no MSG; as well as a variety of different fresh buns. Besides offering customers a healthy choice, we are also an environmentally-friendly business.

Target group


the usual customers of a healthy take-away

Colors, favourites and other requirements


-no animal inspired logos;
-SIMPLE, FRESH, INSPIRED, TASTY - are some keywords to start with;
-if you wish you can think of a symbol that would represent our business;
- we have a preference for black color, we find that it always goes good with other colors: yellow, green, red or orange
- the source of inspiration for our burger recipes were our travels to different parts of the world, hence each burger comes from a different country!
- the menu offers a selection of beef, chicken, lamb, vegetarian and 50/50 burgers
- besides the burgers the menu will contain: snacks&sides, drinks, desserts
- we will have a two-sided menu (same menu in 2 languages)

Designer: Sound Sound
design_logo_identite_entreprise-sound-0sRaOmJ6

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SandoriBVSandoriBV

genesis?

SoundSound

sorry :)

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SandoriBVSandoriBV

interesting, but too similar to another design already posted earlier maybe? especially with HAM part.
-other possibilities for H?

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design_logo_identite_entreprise-sound-6rNBQBdY

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SandoriBVSandoriBV

could you revisit the first one maybe and make changes to it?
-black on yellow was an interesting option,
-the letter-type was not too bad,
-it was only the matter of redefining the H and trying to figure out the burger symbol (where to place it and how to nicely incorporate it in the logo).

SoundSound

ok, it's clear

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SandoriBVSandoriBV

this is too scary

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SandoriBVSandoriBV

-try a different H
- take out handmade burger please

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SandoriBVSandoriBV

we like this option better than the second one.
Feedback:
1. please provide a different H (too many lines, provides a bit of confusion)
2. please omit 'handmade burgers' as sub-heading
3. place the burger drawing somewhere else OR a different burger drawing OR no burger drawing at all
4. we would like to also see different letter-types.

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