It all started with an idea...

Needs

Company name: Soul in the Car

I am looking for a design for the following:
- Logo
- "Symbol" (See attachment; Sign where the S is processed in the C; Soul in the Car)
- Corporate identity: applicability in particular to business card and website possibilities
PLEASE NOTE: the 1st designs combined the logo and the symbol, but I am looking for a picture with name (logo) and separately the symbol. SO NOT COMBINED! It is all explained in the briefing !!

Activities: I am going to give Reiki "treatments" under the name "Soul in the Car". Reiki is a form of energy healing. There is enough to be found online about what that all means if you want to know more! In the beginning I mainly want to get started with Reiki (I am currently qualified for that) but in the future that will be more extensive / more holistic and therefore I am not directly tied to the word Reiki.

Background name: Our body is our vehicle in this lifetime, our soul is the designated driver
I believe we all have a soul * that already exists for some time. Your body is like the vehicle with which you have to work with this life. A soul in a car in which you follow your life's journey ... And you are the "designated driver" who determines the route! (* or whatever you want to call it, energy or something from "driving force" can also be seen from my company name;))

In addition, it is important to also add a bit of "soul" to your car. Soul on the radio, live life with heart and soul and things like that :). Reiki (and other forms of healing) sometimes have a somewhat heavy, floating or vague image - as if it is not accessible to everyone and moreover only necessary if you have complaints. I want to emphasize that you can always use it to develop/learn (about) yourself . So not a complaint based but a broadening of the future. It ensures that you will listen to your own GPS again and are not dependent on an external TomTom (just to stay in car terms;)).

The English name was chosen deliberately; I also want to do the communication in English as I also want to be able to work internationally.

Company description

Company background: I very much believe in personal responsibility with regard to health. That means that you don't just 'outsource' it to an (alternative) doctor and get pills / surgery / treatment, but you are in charge and look for where blockages are and what the core is of complaints / issues you encounter. So that you can start working with it and actually solve problems instead of just treating symptoms. In addition, you are at the 'steering wheel' and you involve people who can help you with that.

So it is not about: "I have a complaint - I" let Reiki do it - that resolves the complaint and I am ready. " But because: 'I am not on the right track, causing my car to falter and give signals - I am going to look for the cause of this - Reiki can offer support and look for those blockages / signals' Or you will perish just relax for an hour, that is also possible;).

Target group

Colors, favourites and other requirements

Colors / Must Haves etc
1) Logo displays name and also links to something of energy / healing so that people immediately get an idea of ​​what company stands for. I prefer to stay away from the standard hands or healing logos. For example, I thought of a car with something in it that represents the "soul" / driver but please use your imagination/inspiration and come up with a briljant idea:)!! So something of a picture supplemented with Soul in the Car in word. May there be also be separate from it so that you could use your name and logo separately.

Use of color: Matte, more pastel shades (no primary colors) or possibly black / white (grayish). Preference for shades of green / yellow / pink (but soft). NO BLUE!!

Keywords: positive, forward, working on self-development / your own way, humor, down-to-earth / sober, energy healing, accessible, strong logo that stands out, not too many "frills", clear.

2) Symbol: see appendix. Combination of C and S that I can use on website / business card etc. Would like to receive this symbol in black and/or white so that I can use it on various background colors. Other ideas for this are of course also welcome.

3) Website / business card
- Business card: in addition to the logo, I would like text on the front: "Hi! Let’s get in touch.
- Website: calm, calm, well-arranged, visually more than text, basic with concise information and contact details.