Design a new dynamic logo for a physiotherapy private practice in Amsterdam, The Netherlands.

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Start date: 28-03-2013

Ending date: 02-05-2013

Total budget: € 449.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

The logo should represent our values in an abstract, non-figurative, manner. Logo and corporate design will be used in print (letterheads, business cards, envelopes) and in our digital communication.

Company description

MCN has practices spread in Amsterdam Noord. MCN offers all specialized physical therapy and is a 'major league practice". Our aim is to consider all the different factors that play a role in giving bodily complaints to the patients. We team up with the patient and with our specialised collegues along with the referring doctors, to help the patient to a stable recovery. Keywords of MCN: 'in the best hands", personal, warm, passion for our profession, high standard of knowledge and best care for the patient.

Target group

-patients (of all ages, both men and women, multilingual with all the disorders that can be treated with physiotherapy) seeking for a practice that gives the best possible care in a warm and welcoming manner
-professionals in the care (doctors, specialists, dentists etc.)

Colors, favourites and other requirements

MCN and Fysiotherapie should be mentioned in the logo. The logo should be dynamic representing the various elements that are considered in our care.
Examples of the elements:
1 the patient with all the factors that are responsible for the bodily complaints
2 the patient - therapist relation as a team
3 knowledge and expertise of the therapists
4 close collaboration where necessary between the therapists/experts
These elements finally flow into each other to establish a strong and stabile recovery by means of the MCN Method.
No special wishes considering colours.
We don't want cliché type figures of hands, jumping body's etc. (that are commonly seen in logo's of physiotherapy practices).
What we want is a logo with MCN and Fysiotherapie in it. The logo should express the dynamic process of our treatments as mentioned above, in an abstract manner.

Designer: Tim Molenaar Tim Molenaar
logo_huisstijl-tim-molenaar-WqZiKYDI

Tim MolenaarTim Molenaar

Beste,

Ik zal uitleg geven bij elementen die ik in het logo gestopt heb.

- warmte; Door het gebruik van de kleuren in het icoon heb ik de warmte proberen weer te geven.
- professionaliteit; De lettertypes en de kleuren hiervan hebben een strakke professionele uitstraling.

beeldmerk uitleg; het beeldmerk toont een aan de rechter kant complexere vorm met grauwere kleuren die boven zichzelf uitstijgt en steeds soepele lijnen krijgt. Dit is natuurlijk wat je hoopt met de patienten die bij de fysio lopen.

Ik hoop dat u het wat vind.

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