Design a new logo & CI for “Dukes of Data

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Start date: 30-07-2018

Ending date: 15-08-2018

Total budget: € 589.00
Latest design
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Design a new logo for “Dukes of Data”. We do need a complete corporate design portfolio.

Keywords in order of priority regarding Dukes of Data as a product/solution:
Data, insights, machine learning, reports, esports, statistics, improvements, ratings, training, next level, consulting, experience, pro gamers, counterstrike: global offensive, teamwork, easy to use

Keywords in order of priority regarding Dukes of Data as a company:
Customer centric, innovative, modern, flexible, dynamic, smart, international, start-up, experience, data, knowledge, experts, gamers, toolmaker
The logo will be used mainly in an online environment.

Company description

The Dukes of Data are a group of highly experienced IT pros in regards of processing data to gain insights and reports. Located in Vienna, Austria we operate worldwide with our platform for esports players to take their next steps in becoming a pro gamer.

We are dukes of data, no the kings or queens - we don’t own the data we work with. We help data owners to get insights and analytics they won’t have so far.

The abbreviation DoD also means “definition of done” in IT context. We are committed to finish the projects we start. We are committed to enable our customers to go ahead along without any further help.

Target group

For our online platform we highly address gamers:
* 80% male
* Age 16-30
* Highly interested in technology

For our consulting service we talk about:
* Companies with data warehouse technologies
* Managers, relying on reporting
* Analysts, who need consulting to gain new insights

Colors, favourites and other requirements

A combination of heraldic armor and high tech symbols would be great, no specific colors preferred,

Designer: visiwerk visiwerk
logo_corporate_design-visiwerk-lVzU4G9o

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logo_corporate_design-visiwerk-onlpdvBQ

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DoD´sDoD´s

Hi visiwerk,

thanks for some other entries.

This one is a great variation of the monocle man. It is based on clear lines and simplicity - as you know, this is something we are looking for.

Thanks for putting it into "live action" and showing us some usecases. That's great to see.

Thanks a lot for your effort, your work and your energy, you put into this project.

Cheers
joe

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logo_corporate_design-visiwerk-D6MkZPN2

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DoD´sDoD´s

Hi visiwerk,

thanks for your entry.

You did an amazing job so long and this is no exception. You listened to feedback and now you took on the monocle-man from another idea and did your own interpretation.

This one is technically perfect done but did not had the humor of the other entry. And it does not have the sophistication of the your next entry.

But thanks for showing and sharing,
cheers
joe

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logo_corporate_design-visiwerk-xoqtrhT6

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DoD´sDoD´s

Hi visiwerk,

thanks for another idea.

This one is great too. Maybe to much lines going on and therefore to much compexity, but it is a great looking submission here.

Thanks a lot,
cheers
joe

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logo_corporate_design-visiwerk-Jl76gnaK

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DoD´sDoD´s

Hi visiwerk,

thanks a lot for showing us more versions. The fine lines are putting more structure in it. Looks great!

The slim font does fit this absolutly and yes, it's stunning good looking. It is great to see different sizes, too. So we can see the small ones not losing the shapes and impression.

May we ask, if you try another symbol? Do you have anything else in your sleeves? :)

Thanks a lot,
cheers
joe

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logo_corporate_design-visiwerk-DyJLkZpQ

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DoD´sDoD´s

Hi Visiwerk,

thank you for this entry.

We love what you did here: making triangles work as As and use them in building a grafic element, which contains DD. This looks great!

May we ask for some variations? Let the symbol get more into the hexagon shape and maybe a slight slimer version? This one is quite bold. Personally I also would like to see more strong colors... going back to black and white is always an option.

Thanks a lot for your effort and your work,
cheers
joe

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logo_corporate_design-visiwerk-SIZ9Ms8u

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DoD´sDoD´s

Hi Visiwerk,

thank you for another idea.

We had interesting assoziations with this symbol you come up:
airplane, red bull, straws, smiling samurai - so on a quick glance it is hard to remember.

You can just use "Dukes of Data" without the GmbH, that's not necessary.

The golden/blue combination looks stylish and your gold on white looks good -it is not to showly or snobbish.

You gave away the arrangement of the three words - something the other guys of Dukes of Data also really liked.

Thanks for another of your ideas.
Cheers
joe

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logo_corporate_design-visiwerk-R2BBc47U

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DoD´sDoD´s

Hi Visiwerk,

thanks for your entry.

Wow, so much different proposals. Overall you symbol is hard to identify - we found shapes of masks, cats, bees, drones, transformers and plain geometrical patterns. So we are missing a clear message.

Your composition of the element, a line and Dukes of Data in a vertical is quite cool. Love this idea.

Thanks for your work and keep it going.

Joe from Dukes of Data

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