Design a new logo & CI for “Dukes of Data

Start date: 30-07-2018

Ending date: 15-08-2018

Total budget: € 589.00
Latest design
Book cover
factor

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Design a new logo for “Dukes of Data”. We do need a complete corporate design portfolio.

Keywords in order of priority regarding Dukes of Data as a product/solution:
Data, insights, machine learning, reports, esports, statistics, improvements, ratings, training, next level, consulting, experience, pro gamers, counterstrike: global offensive, teamwork, easy to use

Keywords in order of priority regarding Dukes of Data as a company:
Customer centric, innovative, modern, flexible, dynamic, smart, international, start-up, experience, data, knowledge, experts, gamers, toolmaker
The logo will be used mainly in an online environment.

Company description


The Dukes of Data are a group of highly experienced IT pros in regards of processing data to gain insights and reports. Located in Vienna, Austria we operate worldwide with our platform for esports players to take their next steps in becoming a pro gamer.

We are dukes of data, no the kings or queens - we don’t own the data we work with. We help data owners to get insights and analytics they won’t have so far.

The abbreviation DoD also means “definition of done” in IT context. We are committed to finish the projects we start. We are committed to enable our customers to go ahead along without any further help.

Target group


For our online platform we highly address gamers:
* 80% male
* Age 16-30
* Highly interested in technology

For our consulting service we talk about:
* Companies with data warehouse technologies
* Managers, relying on reporting
* Analysts, who need consulting to gain new insights

Colors, favourites and other requirements


A combination of heraldic armor and high tech symbols would be great, no specific colors preferred,

Designer: factor factor
logo-vizitkarte-memorandumi-dizajn-factor-pDtotWTo

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logo-vizitkarte-memorandumi-dizajn-factor-nMweTtJo

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logo-vizitkarte-memorandumi-dizajn-factor-j2iaqkbo

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factorfactor

Dear Joe,
i work on new proposal for logo desing.
Thank you for feedback.
Greetings,
Milla

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logo-vizitkarte-memorandumi-dizajn-factor-H99WD7NQ

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factorfactor

Dear,

Thank you for comment, i work that logo be unique more, what you think, if you have any suggestion feel free to write
Greetings,
Milla

DoD´sDoD´s

Hi Milla,

thanks for another entry.

It is nice to see that you played with your idea and made another version.

Unfortunately the last one was better in the way of keeping it simple. Although we do have the same concerns that is may lose meaning without the "dukes of data".

Suggestions... uh, that is hard. Maybe sort the logos of the contest and let the high rated inspire you :)

Cheers
joe

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logo-vizitkarte-memorandumi-dizajn-factor-MXVuZhZI

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factorfactor

Hi Joe,

I understand your requirements. Thank you lote for feedback. What you think about new design?

Greetings,
Milla Lekic

DoD´sDoD´s

Hi Milla,

our first thought: simplicity to the max. Really, this is breaking everything down to one clear, simple design. Love it.

What we worry about is, that the icon alone does not have any recognizion in it. If we leave the letters away, can we link it to Dukes of Data?

We are not sure about this. But you are definitiv on the right page with this enty.

Thanks a lot
cheers
joe

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logo-vizitkarte-memorandumi-dizajn-factor-0gRMifgG

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factorfactor

Hi Joe,
My new proposal for logo design. what you think?
Greetings,
Milla

DoD´sDoD´s

Hi Milla,

honestly, the first two designs fits our expectations far better than this one.

We can see the connection between the font and the squares but both are not so clear and slick than the first ones.

But - thanks a lot for showing this proposal and the work you put into it.

It's good to see if something works or it don't.

Keep up your good work,
cheers
joe

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logo-vizitkarte-memorandumi-dizajn-factor-WzQ9xVmi

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DoD´sDoD´s

Hi,

although this is clear and simple, we don't like the orange part. Unfortunately it reminds us of an out-of-date logo we have seen long time ago.

But it is something different to you other designs and stands out in this line. Again your choice of font is well done, the symbol is not quite there.

Thanks a lot,
joe

factorfactor

Dear Joe,
Thank so much for feedback, I'll work on your suggestion and upload new design.

Greetings,
Milla Lekic

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logo-vizitkarte-memorandumi-dizajn-factor-OxHlV6ga

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DoD´sDoD´s

Hi,

this variation of the first D/O letter combination comes very simple. Again, the "Solution" is not needed here.

I like the invert version as we can see both at one glance. The font is excellent, it reminds me of a bauhaus style font.

What we miss is some kind of surprise, of wow-ing. But again, thanks a lot, it is a brave move to come up with some ideas in the first place.

Cheers,
joe

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logo-vizitkarte-memorandumi-dizajn-factor-N6Kb5TWa

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factorfactor

Dear,

Here is my work for your new visual identity. You can see the files in good quality by clicking on the images.
I tried to bring my experience in graphic design to create a powerful and distinctive logo. I hope you will enjoy my work as much as I enjoyed working on your project.

I await your feedback and I remain at your disposal.

Greetings,
Milla Lekic
mymyfamous@gmail.com

DoD´sDoD´s

Hi Milla,

Thanks for you contributions. We appreciate your submissions, as we can see your main idea: playing with D and O in different combinations.

@this design: it has a clear symbol and a well thought structure. However, we don't want a "solution" in the logo as "Dukes of Data" should work overall.

Also the font is nice - something differnt to all the standard sans-serifs.

But it's a great start and strong first try. It just does not click. Take some inspiration from the other submissions and keep your clear structure.

Thanks a lot,
joe from the Dukes of Data Team

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