Design a new logo & CI for “Dukes of Data

GET A DESIGN

Start date: 30-07-2018

Ending date: 15-08-2018

Total budget: € 589.00
Latest design
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Design a new logo for “Dukes of Data”. We do need a complete corporate design portfolio.

Keywords in order of priority regarding Dukes of Data as a product/solution:
Data, insights, machine learning, reports, esports, statistics, improvements, ratings, training, next level, consulting, experience, pro gamers, counterstrike: global offensive, teamwork, easy to use

Keywords in order of priority regarding Dukes of Data as a company:
Customer centric, innovative, modern, flexible, dynamic, smart, international, start-up, experience, data, knowledge, experts, gamers, toolmaker
The logo will be used mainly in an online environment.

Company description

The Dukes of Data are a group of highly experienced IT pros in regards of processing data to gain insights and reports. Located in Vienna, Austria we operate worldwide with our platform for esports players to take their next steps in becoming a pro gamer.

We are dukes of data, no the kings or queens - we don’t own the data we work with. We help data owners to get insights and analytics they won’t have so far.

The abbreviation DoD also means “definition of done” in IT context. We are committed to finish the projects we start. We are committed to enable our customers to go ahead along without any further help.

Target group

For our online platform we highly address gamers:
* 80% male
* Age 16-30
* Highly interested in technology

For our consulting service we talk about:
* Companies with data warehouse technologies
* Managers, relying on reporting
* Analysts, who need consulting to gain new insights

Colors, favourites and other requirements

A combination of heraldic armor and high tech symbols would be great, no specific colors preferred,

Designer: S.M S.M
design_logo_identite_entreprise-sm-49308-2eObiVhg

No comments

DoD´sDoD´s

Hi S.M.,

thanks for a new and fresh proposal.

The double D with different shades creates some kind of 3d effect and is a hughe difference to your other logos.

This could easily work as a hanger in silver and gold.

Unfortunately this does not wow us so far. But great to see your range of ideas.

Thanks,
cheers
joe

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design_logo_identite_entreprise-sm-49308-A2SlDzAO

No comments

DoD´sDoD´s

Hi S.M.,

this one is the best of the latest 3 designs. The font is clear and visible, the archer is quite cool - but there are too much detail as this will work on bad resolution or on t-shirt prints.

Thank you very much so far,
cheers
joe

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design_logo_identite_entreprise-sm-49308-8npJcEOO

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DoD´sDoD´s

Hi S.M.,

thanks for combining the tower and the D.

I am sorry, but there was no "wow" for most of us. Maybe the tower is too hard to get it working as a logo.

Thanks anyway,
cheers
jeo

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design_logo_identite_entreprise-sm-49308-4TbFz5gO

No comments

DoD´sDoD´s

Hi S.M.,

thanks for the new entries.

Now the sword is more visible. Unfortunatly that does not make the logo click for us.

Thanks for your effort and keep on your ideas flowing!
Cheers
joe

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design_logo_identite_entreprise-sm-49308-4e2TOJWa

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DoD´sDoD´s

Hi S.M.

thanks for your new design.
What we can see is your development in your proposals. This one is quite slick and simple, what we love.

Unfortunately it was hard for all of us to see the sword and not a plane or just two lines in the D.

Your choice of font according to the slim element is good. This is a detail you can be proud of.

Thanks for your work
cheers
joe

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design_logo_identite_entreprise-sm-49308-lGEoknBY

No comments

DoD´sDoD´s

Hi S.M.

thanks for this entry. Unfortunatly this hits the wrong buttons. It's very different but it does not appeal to us so for.

Thanks anyway,
joe

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design_logo_identite_entreprise-sm-49308-kdv5wunY

No comments

DoD´sDoD´s

Hi S.M.

thanks for something different. The shield does show energy although the form is quite known.

We noticed that it is hard to see on a bad screen resolution, which may become a problem.

Thanks for your work.

Cheers
joe

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design_logo_identite_entreprise-sm-49308-k1bN92PY

No comments

DoD´sDoD´s

Hi S.M.

thank you! Glad to see you listening to our feedback.

The "w" is gone, the tower is more of an individual building and the font is clear and simple.

The shape of the tower is nice. A structure like this fits the Dukes in some way, but it's not there yet.

But thanks for your effort and for improving your idea.

Cheers
joe

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design_logo_identite_entreprise-sm-49308-Hn9rgxUm

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DoD´sDoD´s

Hi S.M.

thanks for your work.

Putting a tower up is a great idea. Chess is not a game we are playing so far :D

The dots, which look like a "w" are kind of lost up there and we don't get it so far.

The font is hard to recognize, it's unique, yes but as part of the logo we prefere something simple and clear.

Thanks a lot so far and keep it going.

Cheers,
joe from Dukes of Data

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