design logo and house style for niche consultancy start-up

Start date: 13-11-2017

Ending date: 27-11-2017

Total budget: € 359.00
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solaram

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Develop logo and house style for a start-up consultancy and interim management firm, specialised in strategy for government regulators & supervisors (e.g. AFM, NVWA, Onderwijsinspectie, Inspectie Leefomgeving en Transport, milieudiensten) worldwide.

The ambition is to grow within a few years into a network-enabler, the world-wide focal point for knowledge and insight in the area of supervision strategy.

Keywords: customised work (see attached pic, that I use for my website), broad perspective, modern, knowledgeable and reliable. I am looking to strike a balance: on the one hand, the target audience (government regulators, supervisors) is quite conservative, so I do not want to use an extremely hip or young design. On the other hand, the ambition is to add modern insights to their work, so it cannot be too boring or old fashioned either.

See for my current website: supervisionstrategy.com. Would be good to have (one of) these colours in the design.

Note: this enterprise distinguishes itself from other consultants, because it is focused solely on regulation and supervision. It distinguishes itself from other regulation and supervision consultants, because:
- it only works for regulators (serving the public interest), not for commercial (regulated) companies;
- It combines 20 years of experience in supervision practice with a broad and deep knowledge base (law, philosophy, MBA, PhD);
- it is not limited to a technical perspective, but combines many perspectives on the 'regulatory craft'.

Note 2: given the brand name, Supervision Strategy, obviously avoid the abbreviation 'SS'. :)

Many thanks for your proposal!

Company description


Target group


Colors, favourites and other requirements


Designer: Graphikomaniak Graphikomaniak
design_logo_identite_entreprise-mlm-a0sG0Tsu

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AuteAute

To me, this one is not quite readily recognisable as an eye?
Best, Aute

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design_logo_identite_entreprise-mlm-vmhFQM5o

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AuteAute

I find this eye a bit strange-looking, and again slightly intimidating.. :)

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design_logo_identite_entreprise-mlm-Iqeik5ZY

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AuteAute

See previous comment

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design_logo_identite_entreprise-mlm-IEKzwDBY

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AuteAute

This one seems less clear to me, the connection between king and eye does not feel logical to me (personal preference, as always..)

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design_logo_identite_entreprise-mlm-WBxqb0dM

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GraphikomaniakGraphikomaniak

Put in place of the crown "supervision" protects the "strategy", it is a symbol of trust ...

PS: sorry for my bad english, my language is french!

GraphikomaniakGraphikomaniak

Put in place of the crown "supervision" protects the "strategy", it is a symbol of trust ...

PS: sorry for my bad english, my language is french!

AuteAute

Thanks Graphikomaniak, indeed this eye is not intimidating, and the placement looks a bit more more natural

GraphikomaniakGraphikomaniak

Thanks you...

GraphikomaniakGraphikomaniak

Do not hesitate if you want something else, otherwise I hope that this project will please you until the end ...

GraphikomaniakGraphikomaniak

Find the concept so that others copy is bad, long live the private contests !!!!

AuteAute

Hi Graphikomaniak, I see what you mean. Frankly, when I posted first I was not aware that everybody could see each other's design, until I saw similar designs coming in from different designers. From a client perspective, that is a double edged sword: fewer original designs, but more 'crowdsourcing', but that does not help the individual designer if his/her design does not win. Perhaps such an open contest should include some reward system for those that actively contribute with high ratings?

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design_logo_identite_entreprise-mlm-LgYYv63M

GraphikomaniakGraphikomaniak

This seems to me better, + design & realistic! What do you think...?

AuteAute

I agree its' better. I do think the eye looks vaguely 'sinister' or intimidating, like an evil eye? ;) This is a hard balance to strike, I think the eye should be watchful (like a supervision) but not intimidating.. :)

AuteAute

it's...

GraphikomaniakGraphikomaniak

a black eye is watching you :-)

AuteAute

:)

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design_logo_identite_entreprise-mlm-147SfowK

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GraphikomaniakGraphikomaniak

The king of games, the game of kings...

AuteAute

I think the colours work well, a bit more conservative which is probably good considering my target audience. I just think the 'eye' looks a bit odd: both the shape of the eye and the way it sits on top of the chess piece.

GraphikomaniakGraphikomaniak

I look for another variant and I come back to you ...

AuteAute

Thanks Graphikomaniak, much appreciated :)

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design_logo_identite_entreprise-mlm-0RnjrwUC

GraphikomaniakGraphikomaniak

Here is a visual with your colors

AuteAute

I think the colours work well, a bit more conservative which is probably good considering my target audience. I just think the 'eye' looks a bit odd: both the shape of the eye and the way it sits on top of the chess piece.

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design_logo_identite_entreprise-mlm-vHJhjb7I

GraphikomaniakGraphikomaniak

Hello, I come back on the king and I change the side "supervision", what do you think?

AuteAute

Hi mlm, I do prefer the king, it is strong, memorable, and relevant. The green eye doesn't quite work, still, I think , but I would encourage experimenting with ways to make that work. This is the most promising 'direction' I have seen so far.
Also, could you please see if the image 'works' with the colours I currently use on the website (supervision strategy.com)? Many thanks for your inputs!

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design_logo_identite_entreprise-mlm-vFZBaXw0

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GraphikomaniakGraphikomaniak

Good evening, this project does not suit you?

AuteAute

I think the previous post with the King chess piece was stronger, more professional looking.

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design_logo_identite_entreprise-mlm-8ccpaWB6

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AuteAute

I like the chess reference (strategy) and the eye (supervision), although in this first set-up I don't think the eye works (took me a while to realise what it was) and the combination of both (chess and eye) is relatively complex. The color scheme has about the right balance between serious and modern, I think. Thanks, promising first suggestion!

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