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design logo and house style for niche consultancy start-up
- Contest holder: Aute
- Category: Logo & stationery
- Status: Ended
- Files: File 1
Start date: 13-11-2017
Ending date: 27-11-2017
It all started with an idea...
A short, interactive guide helped them discover their design style and clearly captured what they needed.
Brandsupply is a platform where creative professionals and businesses collaborate on unique projects and designs.
Clients looking for a new logo or brand identity describe what they need. Designers can then participate in the project via Brandsupply by submitting one or more designs. In the end, the client chooses the design they like best.
Costs vary depending on the type of project — from €169 for a business or project name to €539 for a complete website. The client decides how much they want to pay for the entire project.


To me, this one is not quite readily recognisable as an eye?
Best, Aute

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I find this eye a bit strange-looking, and again slightly intimidating.. :)

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See previous comment

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This one seems less clear to me, the connection between king and eye does not feel logical to me (personal preference, as always..)

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Put in place of the crown "supervision" protects the "strategy", it is a symbol of trust ...
PS: sorry for my bad english, my language is french!
Put in place of the crown "supervision" protects the "strategy", it is a symbol of trust ...
PS: sorry for my bad english, my language is french!
Thanks Graphikomaniak, indeed this eye is not intimidating, and the placement looks a bit more more natural
Thanks you...
Do not hesitate if you want something else, otherwise I hope that this project will please you until the end ...
Find the concept so that others copy is bad, long live the private contests !!!!
Hi Graphikomaniak, I see what you mean. Frankly, when I posted first I was not aware that everybody could see each other's design, until I saw similar designs coming in from different designers. From a client perspective, that is a double edged sword: fewer original designs, but more 'crowdsourcing', but that does not help the individual designer if his/her design does not win. Perhaps such an open contest should include some reward system for those that actively contribute with high ratings?

This seems to me better, + design & realistic! What do you think...?
I agree its' better. I do think the eye looks vaguely 'sinister' or intimidating, like an evil eye? ;) This is a hard balance to strike, I think the eye should be watchful (like a supervision) but not intimidating.. :)
it's...
a black eye is watching you :-)
:)

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The king of games, the game of kings...
I think the colours work well, a bit more conservative which is probably good considering my target audience. I just think the 'eye' looks a bit odd: both the shape of the eye and the way it sits on top of the chess piece.
I look for another variant and I come back to you ...
Thanks Graphikomaniak, much appreciated :)

Here is a visual with your colors
I think the colours work well, a bit more conservative which is probably good considering my target audience. I just think the 'eye' looks a bit odd: both the shape of the eye and the way it sits on top of the chess piece.

Hello, I come back on the king and I change the side "supervision", what do you think?
Hi mlm, I do prefer the king, it is strong, memorable, and relevant. The green eye doesn't quite work, still, I think , but I would encourage experimenting with ways to make that work. This is the most promising 'direction' I have seen so far.
Also, could you please see if the image 'works' with the colours I currently use on the website (supervision strategy.com)? Many thanks for your inputs!

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Good evening, this project does not suit you?
I think the previous post with the King chess piece was stronger, more professional looking.

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I like the chess reference (strategy) and the eye (supervision), although in this first set-up I don't think the eye works (took me a while to realise what it was) and the combination of both (chess and eye) is relatively complex. The color scheme has about the right balance between serious and modern, I think. Thanks, promising first suggestion!