design logo and house style for niche consultancy start-up

Start date: 13-11-2017

Ending date: 27-11-2017

Total budget: € 359.00
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solaram

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Develop logo and house style for a start-up consultancy and interim management firm, specialised in strategy for government regulators & supervisors (e.g. AFM, NVWA, Onderwijsinspectie, Inspectie Leefomgeving en Transport, milieudiensten) worldwide.

The ambition is to grow within a few years into a network-enabler, the world-wide focal point for knowledge and insight in the area of supervision strategy.

Keywords: customised work (see attached pic, that I use for my website), broad perspective, modern, knowledgeable and reliable. I am looking to strike a balance: on the one hand, the target audience (government regulators, supervisors) is quite conservative, so I do not want to use an extremely hip or young design. On the other hand, the ambition is to add modern insights to their work, so it cannot be too boring or old fashioned either.

See for my current website: supervisionstrategy.com. Would be good to have (one of) these colours in the design.

Note: this enterprise distinguishes itself from other consultants, because it is focused solely on regulation and supervision. It distinguishes itself from other regulation and supervision consultants, because:
- it only works for regulators (serving the public interest), not for commercial (regulated) companies;
- It combines 20 years of experience in supervision practice with a broad and deep knowledge base (law, philosophy, MBA, PhD);
- it is not limited to a technical perspective, but combines many perspectives on the 'regulatory craft'.

Note 2: given the brand name, Supervision Strategy, obviously avoid the abbreviation 'SS'. :)

Many thanks for your proposal!

Company description


Target group


Colors, favourites and other requirements


Designer: ChrisD ChrisD
logo_huisstijl-chrisd-9Gh4XRoW

ChrisDChrisD

Bij deze nog een variant met paard

AuteAute

Dag Chris, goed idee, alleen weet ik niet of deze combinatie werkt in de zin dat het logo behoorlijk groot moet zijn om het paard groot genoeg te maken om te begrijpen wat het is, m.a.w. het geheel wordt vrij complex/gedetailleerd (wat afbreuk doet aan de kracht van het eerdere ontwerp zonder schaakstuk). Ik vind verder de loper mooier dan het paard (persoonlijke voorkeur).

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logo_huisstijl-chrisd-3hpZIYKW

ChrisDChrisD

Bedankt voor uw mooie beoordeling, ik heb mijn voorstel wat aangepast met een schaakstuk om de vormgeving wat eigenzinniger te maken. Ik zie uw reactie graag tegemoet.

AuteAute

Dag Chris, goed idee, alleen weet ik niet of deze combinatie werkt in de zin dat het logo behoorlijk groot moet zijn om de loper groot genoeg te maken om te begrijpen wat het is, m.a.w. het geheel wordt vrij complex/gedetailleerd (wat afbreuk doet aan de kracht van het eerdere ontwerp zonder schaakstuk)

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logo_huisstijl-chrisd-pstPtvTU

No comments

AuteAute

Nice visual, but quite generic (could be any company)

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logo_huisstijl-chrisd-pGZh635U

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AuteAute

I like the chess metaphor, but this particular image does not come across as very professional

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logo_huisstijl-chrisd-oeFyIAhU

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AuteAute

I like the visual, but the link with the company does not seem very straightforward

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logo_huisstijl-chrisd-nPcWgPvU

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AuteAute

Great logo, very strong visually. And I like how the image suggests overlapping perspectives. But to the casual observer, the logo could be an electricity company (or anything else). Of course this is compensated by the tekst.

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