It all started with an idea...

Needs

It must be a sleek and unique design. Wine is a traditional product and it should be reflected in some way. It is also important that it is not like the other bottles of wine. It has to be innovative, trendy and elegant because it is a new product. The product has been cooled and is named YS. This should include a name and logo that fits especially on a bottle of wine. With YS we mean chilled or chilled in English so think of 14 degrees. Not Ice Cold or an iceberg that's the wrong association. Pinot Nero is Pinot Noir in Italy and the target group is mainly young professionals. Think of people from the age of 25 who will earn a little more money and are willing to pay a little more for a bottle of wine. The product must be reasonably high end but still affordable. Compare the target audience with Suit Supply. In fact, only the name YS is certain, which is short and strong and this must also be emphasized in the bottle, logo, and design.
It is therefore important that YS can be read. There may be a sentence such as chilled out of chilled for perfection or in that trend.
Furthermore, it should not look cheap and you have to imagine that this chilled red wine will be drunk at large weddings, parties, and other big events.

Apply your design to a bottle with the following aspects!
- YS
- 2018
- Pinot Nero
- The wine comes from Italy but may have a South African feel (think of Cape Town's beaches and beach bars there).
- Alcohol percentage
- If you do a black gold variant do also a variant with other colors
- High end look

Company description

Target group

Young Professionals

Colors, favourites and other requirements