Logo and Branding for KALAPA Herbal Elixirbar

Start date: 26-02-2020

Ending date: 18-03-2020

Total budget: € 230.00
Latest design
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Logo and Branding for our mobile bar!
I would like to receive a logo that I can use on top of the bar (it will be a mobile bar) it has to look very unique, even maybe a little magical is an option but still open for everybody. So imagine walking around at a festival, you will see this sign and you think, I have to go there to see what they have! :)
The words "KALAPA" And "Herbal Elixir Bar" have to be prominent visible
Also the logo will be used for product packaging, take away, social media etc.

Company description


What's KALAPA?
KALAPA is a (mobile) Herbal Elixirbar with a very unique collection of drinks and atmospheric ambiance. We offer homemade "magic" drinks from special herbal blends of exotic plants with the intention of nourishing the body and mind and raising the mood. From aphrodisiac soft drinks to energising iced tea's, non alcoholic shots with a euphoric effect, ceremonial cocoa or rainbow latte's made from colourful superfoods and adaptogenic mushrooms. Its more than only a bar, its an experience and will uplift your mood.

KALAPA is a place that invites you to discover the treasures of nature that nourish our body and mind.

This year it will be a mobile version for festivals and events with the wish to grow to a permanent location where we can hold workshops, live music, ceremonies, healing, etc.

*Meaning: KALAPA comes from the Sanskrit and is a term used to describe the smallest units of physical matter. Only visible in a deep meditative state (samadhi). KALAPAs are composed of eight inseparable elements; earth, water, fire, air, color, odor, taste and nutrition.

Target group


- festival people
- people who are into consciousness
- people who are interested in a healthy lifestyle
- people with interest in spirituality
- people who wanna try something new and feel adventurous

Colors, favourites and other requirements


KALAPA
* Pictogram
Herbal Elixir Bar

Its important that both of these are included in the logo: KALAPA and Herbal Elixirbar. When we put the logo on top of our mobile bar, people have to be able to read it from afar.

Unique, playful, artistic, little bit magical

Words inspiration: alchemy, nature, consciousness, experience, purification, transformation, inspiration, education, health, ancient knowledge, tribes

Designer: Studio Heather Studio Heather
logo_stationery-studio-heather-0vmMinjM

Studio HeatherStudio Heather

Another arrangement of the circle, if you prefer. :)

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Studio HeatherStudio Heather

So same concept, pretty different colors (also part of the magic-like color palette) - do you already have any preferences about the colors - do you like to have purple, green or blue, or any other?

KALAPAKALAPA

Dear Studio Heather,
Thank you so much for all your designs and work! You've created lot of beautiful artworks.
Although I think it is too complicated to use as a logo.

Its a difficult choice but I I think I will move on with another design so you dont have to put more effort in it for now.

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logo_stationery-studio-heather-zMCapVku

Studio HeatherStudio Heather

Let me know what you think of this version. What other element do we need to add?

Studio HeatherStudio Heather

I could use more colors, too, but it depends on what printing solutions you will use and pay for afterwards.

Studio HeatherStudio Heather

I could use more colors, too, but it depends on what printing solutions you will use and pay for afterwards.

KALAPAKALAPA

haha I see where you got this idea from and you listened to the feedback i gave there. that is a smart move ;). hmm I like the idea, yes colours need to be different and also the fond. But at this moment I saw so many different things.. I have to let it sink a little to be able to give the right feedback... Its not easy this process of choosing a logo haha

Studio HeatherStudio Heather

Thank you for your feedback. First, I should tell you that there is a huge difference between a drawing/illustration and a logo. This here is closer to a logo.
I say this as a marketing specialist with 10 years of experience. So you not only should like the style of the drawing and the colors, but also look at this as a brand and also people must be able to notice easily your logo from a distance. So if we draw faces, they should be easy to recognize. Also, we would like to associate the brand name with the meaning of that "kalapa state of mind", otherwise there is the name you chose makes no sense to people who meditate. That is why we use geometric forms representing the meditation culture. I will now upload same concept with a bit different color palette and font. But please, let me know what colors you would like and also if I need to work on this concept at all or if I need to stop, because I have lots of work and little time. If you already prefer another concept, I should stop spend time working on this logo. Thank you! :)

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logo_stationery-studio-heather-t7WKUdSC

Studio HeatherStudio Heather

Here is 1 of my 3 concepts, put on a signboard

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Studio HeatherStudio Heather

Here is 1 of my 3 concepts, put on a signboard

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Studio HeatherStudio Heather

Here is 1 of my 3 concepts, put on a signboard

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logo_stationery-studio-heather-qeFRH7uC

Studio HeatherStudio Heather

Here is another color palette (Chakra colors) for the 2nd concept that you have already seen and replied to.

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logo_stationery-studio-heather-cQvolww4

Studio HeatherStudio Heather

Here is the third one, another concept based on the flasks you might use aat your bar. And I try to use color palette close to the Chakra colors. Which of the 3 you prefer more so that I can develop in the right direction. Do you like this meditation font as it is called?

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logo_stationery-studio-heather-Aoo27kTQ

Studio HeatherStudio Heather

Second proposal by me. The third one will be ready a bit later.

KALAPAKALAPA

Thanks! im very curious for your third one :) both of these are interesting. Not completely what im looking for but you're in the right direction.

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logo_stationery-studio-heather-ACUJJs5Q

Studio HeatherStudio Heather

Here is my first proposal. There will be 2 more.

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