Logo and corporate identity for a purpose oriented startup that focuses on organizational development

Start date: 30-09-2017

Ending date: 07-10-2017

Total budget: € 319.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Design a logo and corporate identity for a startup that focuses on sustainable value development in both profit and not-for-profit organizations.
The startup name is YourPurpose. May also be written as Your Purpose (i.e. with a space).

YourPurpose is a company active in professional business services. It is a purpose oriented business, which means that its activities contribute to the interests of all stakeholders of an organization. These stakeholders are not only shareholders, but also employees, customers and suppliers and our society / environment. The business activities must have a positive impact for PEOPLE and PLANET, which ultimately results in a sustainable positive impact on the PROFIT for a company.

The look and feel of the logo and corporate identity must have a business appearance, be fierce, powerful and distinctive. Not a color palette, but a logo and house style using only one or a few colours

Tagline
We also want to include a catchy tagline in the logo. That tagline should refer to the values ​​development that YourPurpose represents. Sustainable development of the values ​​for all stakeholders of a company. The tagline must be in English and we think the word value / values ​​should be in it. We also thought of a tagline containing the word valuability. That's a non-existent word in English, but it implies perfectly what YourPurpose stands for: enable companies to develop their values.

Company description


Target group


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Colors, favourites and other requirements


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Designer: krisi krisi
logo_stationery-krisi-mafo2e1o

No comments

krisikrisi

Hello,

here logo with blue color (facebook).
The color before that was : #00a79d
Let me know if you want to make some other changes.

Regards,
Krisi

YourPurposeYourPurpose

Thanks again Krisi. Looks really nice as well. I think I prefer the green version, but will show both to my business partner. This will probably not be earlier than Monday. I shall keep you informed! Have a nice weekend.

krisikrisi

Thank you!
You too.

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logo_stationery-krisi-lGmnzjZg

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krisikrisi

Hello,

here example with new tagline.
Let me know if you want to make some other changes.

Regards,
Krisi

YourPurposeYourPurpose

Thanks Krisi. Looks great now. Tomorrow I shall have a closer look on the design together with my business partner

krisikrisi

Thank you!
Let me know if I can be more helpful.

Regards,
Krisi

YourPurposeYourPurpose

Hi Krisi. End of the day will be the closing of the contest and as you know, we really like your design. Could you do us a favor by showing us a few more possibilities. First: a change of the tagline (again .... ;-) ) Could you put there " Your Values . Boosted . Shared. " Second: We really like the green color (what color is this?), but would also like to see the design in a combination of the colors blue and grey (and white). So change the green color for blue, e.g. the blue color that is used in the Facebook logo. Sorry for the inconvenience, but you can probably understand it, for it is really important for us to make the right choice.

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logo_stationery-krisi-illOdAmG

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YourPurposeYourPurpose

Thanks Krisi. I showed it to a couple of people yesterday and they liked it as well. One remark I got was, that there could be confusion when people read the name. They could read " Our Purpose", instead of "Your Purpose" if they don't understand the way the "Y" is used. We have to think about that. Maybe it is anyhow better not to use the figure as a letter. What do you think?

krisikrisi

Hello,

I don't think this is a problem...I ask few people around me how they read it and everyone read "Your Purpose". If I write it "Your Purpose" after image logo it start to looks like double "Y".The other option is to show you how it'll looks stationery deign with logo above name.
Let me know what do you think.

Regards,
Krisi

YourPurposeYourPurpose

You are probably right. After all, you are the designer ;-). Could you put the text "Build values from a vision" or "Values from a vision" as the tagline?

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logo_stationery-krisi-a5YlDq6q

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krisikrisi

Hello,

here my proposal for stationery design.
Let me know what do you think.

Regards,
Krisi

YourPurposeYourPurpose

Very promising Krisi. I think I like to have the tagline below the company name. Could you arrange that, maintaining the balance in the logo?

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logo_stationery-krisi-IAKntOoi

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krisikrisi

Hello,

I make you to other versions.
Let me know what do you think.

Regards,
Krisi

YourPurposeYourPurpose

Using the logo figure as a Y in the text is very creative. I like it. Could you show what this design would look like on business cards, stationary etc.

krisikrisi

Thank you.
I will prepare stationery design.

Regards,
Krisi

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logo_stationery-krisi-HY155WQi

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YourPurposeYourPurpose

The lines give the whole picture a much better balance.

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logo_stationery-krisi-3V8fzZIm

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YourPurposeYourPurpose

Je bent de eerste! Mooi ontwerp en goed in lijn met onze verwachtingen. Ik wacht nog even met de beoordeling tot ik wat vergelijkingsmateriaal heb.

krisikrisi

Thank you for your feedback.
Let me know if I can be more helpful.

Regards,
Krisi

YourPurposeYourPurpose

Hi Krisi.We like the colors, the font en also the logo figure. But we think the whole picture is not yet in balance. Would it be possible to rearrange the logo, to improve the balance?

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