Logo and corporate style for an unique product in the hair industry

GET A DESIGN

Start date: 21-03-2022

Ending date: 04-04-2022

Total budget: € 250.00
Latest design
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IndraVina

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We are looking for a logo for Toupim and would like to receive:
• Official logo
• Alternative logo (text)
• Optionally some suggestions for applications on website and marketing materials

The feeling we want to create:
• Resilience
• Connection
• Being seen
• A bit of predictability in an unpredictable time

What we would like to express:
• Optimism
• Power
• Encouragement
• Transformation
• A touch of magic

We find the concept of Kintsugi very interesting. The art of beautifying when something is broken (healing wounds with gold): it expresses resilience. This is what we stand for at Toupim. It is not that you lose your hair and become less, but because of this experience, you become more powerful and stronger. That’s also why the logo does not have to be perfect or symmetrical, it can contain something surprising.

Company description

Here at Toupim we make hairbands from someone's own hair. For women who lose their hair through chemotherapy.

Target group

The target group is quite wide age wise, but very specific in the reason the product is bought. The group consists mostly of women and girls from 3 to 86 years old, who have in common that they are about to lose their hair. This is usually related to disease, mostly cancer and the related chemotherapy.

Colors, favourites and other requirements

We made a moodboard where we mostly looked at the font and the feeling it gave us. We ignored the colors on this. You can find this in attached file 1/

Colorwise, this is what we have in mind:
Dominant colors:
• #821722
• #bfa08a
• #efdfd6
• #e07b3c
Secondary colors:
• #9fa59f
• #6d867b
• #333f3e

We also have a moodboard with visuals that might help. See attached file number 2.

Designer: joe hart joe hart
logo_stationery-joe-hart-LIR29EQ4

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joe hartjoe hart

check please ..



regards, joe hart.

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autoklaven-shopautoklaven-shop

Thank you for your design! This is one of our favorites. We like the playfulness in line thickness, it gives that subtle imperfection we are looking for. But it also makes us think of hotels, and we would like to get a way from that a bit. I was thinking, maybe you can make it a little less subtle so the logo stands out a bit more? Also, we are thinking of using the TP of Toupim separately as a logo as well, could you bring some subtle imperfection in those two letters?

joe hartjoe hart

Ok I will revise my logo..



regards, joe hart.

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