Logo and Design for Catering Company

GET A DESIGN

Start date: 02-10-2012

Ending date: 12-10-2012

Total budget: € 449.00
Latest design
Book cover
somika87

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

For our catering business "essense" we still need an appealing Logo and Design.
Specifically, final submissions should include:
- Logo
- Color scheme (e.g. for our website)
- Brief guidelines für using logo, colors and fonts
- Template for business cards
- Template for brochures

You may initially submit just the logo. We will provide feedback on a regular basis. If we like the logo (4-5 stars) you can submit the remaining elements later (however, please submit them BEFORE the competition finishes).

Company description

We are offering catering for companies/offices in central Switzerland (esp. Kanton Zug).
In particular, we offer lunch options (initially salads, sandwiches, juices, desserts), at a later stage potentially expanding into other product groups and services/delivery times. All orders are placed online.

We aim to position ourselves with high quality, fresh, tasty, healthy/light products, at a very affordable price.
Additional brand attributes include: regional (central Switzerland), innovative, reliable, clean/hygienic.
Our brand name includes "essen" (German for food), "essence" as well as "sense"/"senses".

Target group

Our target customers are business people/office workers in central Switzerland, i.e. above average income, appreciative of quality, international mix.
We aim to target in particular those customers who are looking for high quality, healthy food.

Colors, favourites and other requirements

There are no restrictions for the logo design, we are open to all suggestions.
If the logo does not contain the brand name "essense" (capital letter spelling still tbd) in writing, your suggestion should also include a graphic design for the actual brand name.

The color scheme should include a suggestion which colors (RGB codes or similar) to use for background, highlighting, buttons, writing etc.

Guidelines should outline in a few bullet points how to use logo and color scheme (e.g. which background colors can the logo be placed on), as well as a suggestion for one (or more) font types (ideally standard fonts), and potentially other suggestions (at your discretion).

The brochure template will be used primarily for a summary of our offering and the company, presumably in a simple A4-portait-format - so this is not a flyer or anything fancy. Just simple application of the above logo and design (same for business card)

Designer: kitemedia kitemedia
logo_stationery-kitemedia-HcEta4oa

No comments

mvirmondmvirmond

not bad, but won't make it in the final selection. just don't like it enough

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logo_stationery-kitemedia-GzvAmCQ4

kitemediakitemedia

some updates, do you have feedback?

mvirmondmvirmond

don't really like the logo that much

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logo_stationery-kitemedia-FlHjARe4

kitemediakitemedia

some updates, and would like to get feedback.

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logo_stationery-kitemedia-1D1mNjWa

kitemediakitemedia

leave and computermouse concept

mvirmondmvirmond

not sure i recognize them.

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logo_stationery-kitemedia-0ai3Zr8a

No comments

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logo_stationery-kitemedia-zyOKlyka

kitemediakitemedia

I'm curious if the concept of a mouse and a leave in the same shape fits with your vision and wishes. Let me know if you like this concept to be developed.

mvirmondmvirmond

i like the very subtle design of leaf and mouse. maybe switch them around (mouse on the left, leaf on the right), since that would like the logical order to me (order first, the receive leafy salad...).
food online will not be our slogan or subtitle. not sure why, but we just don't quite like it, despite the simplicity and clear message.
Plus i think the font for essense could become more interesting

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logo_stationery-kitemedia-zM4by6M4

No comments

mvirmondmvirmond

not sure i like the tilted letters and the different style of "s"s

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logo_stationery-kitemedia-yjktADy4

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mvirmondmvirmond

there's something about the silverplate in general that we don't like, despite it being such an obvious reference to high end catering. maybe it's just too old fashioned.

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logo_stationery-kitemedia-y7RAMLa4

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mvirmondmvirmond

too much of an impression of hot food I'm afraid. and it somehow leaves a slightly asian impression on me. otherwise nice.

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logo_stationery-kitemedia-xV7RYTC4

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mvirmondmvirmond

nice variation with the leaf coming from the left.
maybe you can make the letter e come out even a bit more clearly?

mvirmondmvirmond

I still like it but I don't see it making final selection.

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