Logo and Design for Catering Company

GET A DESIGN

Start date: 02-10-2012

Ending date: 12-10-2012

Total budget: € 449.00
Latest design
Book cover
somika87

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

For our catering business "essense" we still need an appealing Logo and Design.
Specifically, final submissions should include:
- Logo
- Color scheme (e.g. for our website)
- Brief guidelines für using logo, colors and fonts
- Template for business cards
- Template for brochures

You may initially submit just the logo. We will provide feedback on a regular basis. If we like the logo (4-5 stars) you can submit the remaining elements later (however, please submit them BEFORE the competition finishes).

Company description

We are offering catering for companies/offices in central Switzerland (esp. Kanton Zug).
In particular, we offer lunch options (initially salads, sandwiches, juices, desserts), at a later stage potentially expanding into other product groups and services/delivery times. All orders are placed online.

We aim to position ourselves with high quality, fresh, tasty, healthy/light products, at a very affordable price.
Additional brand attributes include: regional (central Switzerland), innovative, reliable, clean/hygienic.
Our brand name includes "essen" (German for food), "essence" as well as "sense"/"senses".

Target group

Our target customers are business people/office workers in central Switzerland, i.e. above average income, appreciative of quality, international mix.
We aim to target in particular those customers who are looking for high quality, healthy food.

Colors, favourites and other requirements

There are no restrictions for the logo design, we are open to all suggestions.
If the logo does not contain the brand name "essense" (capital letter spelling still tbd) in writing, your suggestion should also include a graphic design for the actual brand name.

The color scheme should include a suggestion which colors (RGB codes or similar) to use for background, highlighting, buttons, writing etc.

Guidelines should outline in a few bullet points how to use logo and color scheme (e.g. which background colors can the logo be placed on), as well as a suggestion for one (or more) font types (ideally standard fonts), and potentially other suggestions (at your discretion).

The brochure template will be used primarily for a summary of our offering and the company, presumably in a simple A4-portait-format - so this is not a flyer or anything fancy. Just simple application of the above logo and design (same for business card)

Designer: smeekes smeekes
logo_huisstijl-smeekes-I2Mspg92

smeekessmeekes

Very nice to see someone who gives a fully briefing to make it easier for the designer to deliver a good design.

I have 3 variations and I would love to know which one you like or what you would like to see different.

The heart represents the love for food and that is what you guys will deliver: food made from the heart. The light colors represents the freshness of the food.

The flower is a more natural representation of the company.

Nature = Natural = Healthy


I will keep this assignment in my mind and I will keep brainstorming.

Let me know!

mvirmondmvirmond

interesting design - a bit different. but doesn't quite convey the freshness i am looking for. i don't think it will make it into the final selection

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