Logo and Design for Catering Company

Contest holder: mvirmond
Category: Logo & stationery
Status: Ended

GET A DESIGN

Start date: 02-10-2012

Ending date: 12-10-2012

Total budget: € 449.00

Latest design

somika87

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

For our catering business "essense" we still need an appealing Logo and Design.
Specifically, final submissions should include:
- Logo
- Color scheme (e.g. for our website)
- Brief guidelines für using logo, colors and fonts
- Template for business cards
- Template for brochures

You may initially submit just the logo. We will provide feedback on a regular basis. If we like the logo (4-5 stars) you can submit the remaining elements later (however, please submit them BEFORE the competition finishes).

Company description

We are offering catering for companies/offices in central Switzerland (esp. Kanton Zug).
In particular, we offer lunch options (initially salads, sandwiches, juices, desserts), at a later stage potentially expanding into other product groups and services/delivery times. All orders are placed online.

We aim to position ourselves with high quality, fresh, tasty, healthy/light products, at a very affordable price.
Additional brand attributes include: regional (central Switzerland), innovative, reliable, clean/hygienic.
Our brand name includes "essen" (German for food), "essence" as well as "sense"/"senses".

Target group

Our target customers are business people/office workers in central Switzerland, i.e. above average income, appreciative of quality, international mix.
We aim to target in particular those customers who are looking for high quality, healthy food.

Colors, favourites and other requirements

There are no restrictions for the logo design, we are open to all suggestions.
If the logo does not contain the brand name "essense" (capital letter spelling still tbd) in writing, your suggestion should also include a graphic design for the actual brand name.

The color scheme should include a suggestion which colors (RGB codes or similar) to use for background, highlighting, buttons, writing etc.

Guidelines should outline in a few bullet points how to use logo and color scheme (e.g. which background colors can the logo be placed on), as well as a suggestion for one (or more) font types (ideally standard fonts), and potentially other suggestions (at your discretion).

The brochure template will be used primarily for a summary of our offering and the company, presumably in a simple A4-portait-format - so this is not a flyer or anything fancy. Just simple application of the above logo and design (same for business card)

Designer:

JH Visual

Hello M.Vermond,

Thank you for the 4 star rating.
Hereby i'm sending you the corporate branding style, or how it could look.
Hope you like it,and looking forward to hear from you.

with kind regards,

Joost Hermans

Not bad at all. Not among my top 3 yet, but pretty close. The full design set brings it to life nicely. I'll keep it at 4* for now. Regarding color code: I can see the variations of green - can you make that into a complete color set for a website? i guess we'd still need some lighter colors for background, and maybe something other than green for contrast and highlighting, no?

This contest is finished. Its not possible to reply anymore.

Hello M Virmond,

Hereby my entry to this contest,
I've tried to come to the essence of your company with the dinner plate and the cutlery. The 3 dots refer to the silence that sometimes occurs when people are enjoying a great meal.
Hope U like it.

Greetings, Joost Hermans

not bad at all. i like the font as well