Logo and visual identity for a sneaker brand

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Start date: 19-07-2016

Ending date: 02-08-2016

Total budget: € 319.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Brand name is Möbius; Now I need a strong & modern logo and visuals to launch a new sneaker brand.

Brand concept: launch a new brand giving rebirth and 2nd life to "garbage".
1st step : launch casual sneaker (to wear in city) using old car tyre as sole.
2nd step : develop t-shirt or others using plastic recycling etc.

Positionning: fashion / design, middle high market ; quality product in leather, inside and insole in leather, quality details.
Distribution : web and concept-stores

Logo must be modern and very strong, very visual (I don't want a powerpoint logo). I want a strong element to be used as a monogramm (as a letter or graphic element). Link to recycling is not mandatory.

From this logo I also need all brand identity to be used for communication, website, cards, etc.

Attached:
Picture of a sample developed to give you an idea (shoe design will be a lot different).
Moodboard

Company description

Target group

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Colors, favourites and other requirements

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Designer: Petje Petje
logo_huisstijl-petje-WXJqBsky

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abarboteauabarboteau

Looks a kind medieval

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logo_huisstijl-petje-JkpOqjeS

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abarboteauabarboteau

I think circle is better
Letters form are too simple

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logo_huisstijl-petje-HtsER6US

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PetjePetje

Hi abarboteau
Now I have used a square

abarboteauabarboteau

I think circle is better
Letters form are too simple

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logo_huisstijl-petje-HHYVdE6S

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PetjePetje

Hi abarboteau
i used now one blippo font like in your File 1
Regards Petje

abarboteauabarboteau

Letters are on this one really too round. So monogram is as well to much round

PetjePetje

Ok gonna try some other font and make the monogram not Round
regards Petje

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logo_huisstijl-petje-AU3YmZmK

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PetjePetje

Hi abarboteau
Oh je suis, vous voulez une police différente, je vais travailler pour vous
regards Petje

abarboteauabarboteau

Hello,
I prefer circle i/o star: more simple. I confirm that letter form is not what I expect. It looks a bit nerd or gamer. I really look for letters to be smooth

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logo_huisstijl-petje-GrQWNcjw

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abarboteauabarboteau

Je trouve la typo trop "rigide", en mode allemand. Mais le logo est intéressant, très simple en reprenant la lettre dans un rond.
Ca fait un poil médieval, j'ai l'impression de voir un casque de chevalier

PetjePetje

Hi abarboteau
Je vais faire une star je vous remercie beaucoup pour votre belle rétroaction

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logo_huisstijl-petje-qu4AamPo

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abarboteauabarboteau

tropp geek ou gamer

PetjePetje

Eh bien, ce n'est pas trop mal encore l'icône ne ressemble à aucun autre :)

abarboteauabarboteau

C'est pas faux!

PetjePetje

Salut j'utiliser un traducteur de google, mais je veux dire

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