Logo and visual identity for a sneaker brand

Contest holder: abarboteau
Category: Logo & stationery
Status: Ended
Files: File 1, File 2

Start date: 19-07-2016

Ending date: 02-08-2016

Total budget: € 319.00

Latest design

Book cover

àoioç

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Brand name is Möbius; Now I need a strong & modern logo and visuals to launch a new sneaker brand.

Brand concept: launch a new brand giving rebirth and 2nd life to "garbage".
1st step : launch casual sneaker (to wear in city) using old car tyre as sole.
2nd step : develop t-shirt or others using plastic recycling etc.

Positionning: fashion / design, middle high market ; quality product in leather, inside and insole in leather, quality details.
Distribution : web and concept-stores

Logo must be modern and very strong, very visual (I don't want a powerpoint logo). I want a strong element to be used as a monogramm (as a letter or graphic element). Link to recycling is not mandatory.

From this logo I also need all brand identity to be used for communication, website, cards, etc.

Attached:
Picture of a sample developed to give you an idea (shoe design will be a lot different).
Moodboard

Company description

Target group

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Colors, favourites and other requirements

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Designer:

Art32

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Use of uncommon letters is interesting. Bt I think it looks too geek for a sneaker brand

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nothing special

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Ö looks like mickey mouse

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Letters look like for a child brand

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I like simplicity os stripes but letters are too complex

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Looks too men, not really female oriented
Too massive

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Looks too men, not really female oriented
Too massive

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Alors je suis vraiment désolé mais j'ai l'impression de voir des crottes de chien sur les trottoirs parisiens

Sorry but when I see the logo I think to dog poo that we have all over Paris pavement

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trop statutaire

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simple et efficace. Les 2 bandes de part et d'autre termine bien le log. La typo n'est pas dingue/différenciante

IF YOU CAN ENGLISH ,PLEASE!

not so bas, simple. Stripes are simple but letters form is very usual

very common

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La typo utilisée fait très massive, tout comme le logo

letters are too massive, as well as logo

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