Logo & house style for children's practice Uhuru (Kinderpraktijk Uhuru)

Contest holder: ACornel
Category: Logo & stationery
Status: Ended
Files: File 1, File 2

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Start date: 30-11-2017

Ending date: 14-12-2017

Total budget: € 250.00

Latest design

VirtualLies

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Develop a sleek and modern logo & house style for a new children's practice.

Child practice Uhuru will soon offer intergrative child therapy for children between the ages of 4 and 12. It should therefore appeal to both children in this age group and the parents.
The target group will be Dutch. So use the word 'Kinderpraktijk' instead of practice.

It’s therapy through play.

The purpose of the therapy is to ensure that the child gets control over what it is bothering him. The child learns to rely on his or her own strength and to develop choices with regard to the complaint, so that the child can develop freely again.

Uhuru is Swahili for freedom. For me it is a symbol that everyone can realize their dreams and feel free.
This name is also used for the highest point in Africa, the summit of the Kilimanjaro, Uhuru Peak.

There are a number of reasons why I chose this name, these are:
- The meaning behind it is not immediately known to people who read it. A Dutch name like 'Vrijheid' ('freedom'), 'Sprankel' ('sparkle'), 'In je kracht' ('In your strength') is too soft and heavy for me, and that not the feeling the logo should give;
- It is, in my opinion, a playful word that children can speak with pleasure;
- For me personally a band because of my trip to the top of the Kilimanjaro, which symbolizes my love for the mountains.
- I like the symbolism behind the word Uhuru and the reference to Uhuru Peak:
1. Have your goal / dream in mind;
2. Step by step closer to your goal / dream;
3. Achieve your goal / dream;
4. Overcoming difficulties;
5. Ups and downs in life;
6. After overcoming obstacles you feel free.
- I see it before me that an Owl pronounces the word, which in itself stands for freedom. And a bird has the opportunity to spread its wings.

I myself have come up with a little idea that I have enclosed, which can be used as input (it certainly isn't a must).
One file gives the name Uhuru, which in letter height mimics the shape of a mountain. The implementation is certainly not near my desired result, but the idea appealed to me.
The second file shows the fur of the owl, which is made up of a multitude of U's (the first letter from the first file). I can see this for example on the back of the business cards or on part of the background of the website. Where within some U's (probably one per expression) a picture can be made visible, the rest of the U's then have a uniform background.
If you want to embroider on this, then I want to indicate that you must feel free to alter the line thickness. In addition, feel free to play with the ratio height width, as well as whether it has to be more angular or rounder, etc .. Again the idea of the fur of the owl with the possibility of using pictures in the U speaks to me above all. For example, placing an image of a flag on the top right and the other U's symbolizing the cascading journey upwards.

As mentioned before you may use the enclosed files as input, but that is certainly not a must.

Thanks in advance for the effort.

Company description

Therapy through play.

The purpose of the therapy is to ensure that the child gets control over what it is bothering him. The child learns to rely on his or her own strength and to develop choices with regard to the complaint, so that the child can develop freely again.

Target group

Children in the age of 4 to 12 and the parents.

Colors, favourites and other requirements

Red and Green are colours that I like. You do not have to use both colours.

I really like the fact to have an element in the logo which I can use without the entire name Uhuru and Kinderpraktijk.