Looking for a creative person with empathic sense to provide our authentic sailing clippers with a new logo

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Start date: 15-02-2016

Ending date: 15-03-2016

Total budget: € 319.00
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kentaur7

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

First of all we are looking for a new logo and after that a business card etc.

The logo should tell our potential clients in one look what kind of business he or she is dealing with and must be triggered or seduced to look further into our possibilities.

Next to that the logo must come out clear on different things (website, businesscard, clothing, flag etc.)

Company description

VFC Zeilcharters has two authentic Sailing Clippers which sail with guests (15-100 persons) from a small port called Monnickendam (close to Amsterdam.

The ships are booked by organizations as well as private groups for company trips, teambuilding, birthdays, anniversaries, wedding on board etc.

Our guest may help with hoisting the sails, steering and all the other activities on deck. No must though, they can also sit back and relax with a drink and a snack.

De ships are over a hundred years old (resp. built in 1898 and 1998), but are provided with modern comfort and atmosphere

Target group

We have a large and divers target group. The age of the people who decide on a sailing trip lies between 20 - 80 years.

We operate in a highly competitive market which makes a smashing first impression on your potential client very important to differentiate yourself from competitors. As there are many people with as many different taste, you want to appeal to as many as you can, without losing your own identity along the way. The identity which make you stand out from competition. Which is in our case:

- Personal approach (fast and flexible contact, willing to think out of the box and advise)
- quality and sustainability (ships are very well maintained, catering is homemade, fresh and good)
- we actually love what we do, which translates in a very high level of hospitality

Colors, favourites and other requirements

First of all, please surprise us. We are open for everything, but to give some directions:

- please look at our website www.vfczeilcharters.nl. Not in English yet unfortunately, but the look and feel can give you a general idea of which logo should fit in

- Colours are allowed, not a must. When you use colours, please do it subtle and no bright colours please. The logo must be printed in one colour too on foto's and clothing (mostly in white)

- Our company name is VFC Zeilcharters (2003). This must be somewhere in/at the logo. Year 2003 is not necessary.

- Our slogan is: 'Unieke events op de wind vandaag'
which means as much as unique events on todays wind, which translates om a beautiful sailing day with a tradional sailing ship they used for cargo a 100 years ago, but which is pleasantly decorated to our nowadays standards of comfort, safety and atmosphere.
We would like to have a logo with and without this slogan to use for different purposes.

We would love the logo to have a fusion feel: traditional versus today. Modern elegancy but not (too) abstract.

- The nautical world has a lot of symbolism and romace, but we are not looking for the usual anchors, steering wheels and silhouettes of ships etc. What did came to mind was a subtle wind rose, because of our slogan, but this is not a must.

Good luck!
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Designer: GerardG GerardG
logo_huisstijl-gerardg-qCvcdwGm

No comments

GerardGGerardG

Ik heb hem weer wat rustiger gemaakt en hem tevens in zwart en in wit geplaatst. Geeft weer even een ander beeld.

VFC ZeilchartersVFC Zeilcharters

Goedemorgen, inderdaad een stuk rustiger zo, maar we hebben nog niet het wow gevoel. Bij geen van de ontwerpen die ingezonden zijn trouwens. Moeilijk om over te brengen hoe we dynamiek erin zouden willen zien. Vervelend ook om jullie daar zo mee te laten stoeien...

GerardGGerardG

Dank je. Ik denk nog eens na over een ander ontwerp. Het is soms wat lastig in te schatten wat de opdrachtgever graag zou willen.

This contest is finished. Its not possible to reply anymore.
logo_huisstijl-gerardg-fFdpZN4q

No comments

GerardGGerardG

De verschillende aanpassingen zijn doorgevoerd.

VFC ZeilchartersVFC Zeilcharters

mmm moeilijk, deze vind ik dan weer erg druk en plaatje erg groot in verhouding met zeilcharters. Ik loop er nog niet erg warm voor, sorry!

This contest is finished. Its not possible to reply anymore.
logo_huisstijl-gerardg-976Fjksi

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GerardGGerardG

Wellicht spreekt dit ontwerp meer aan.

VFC ZeilchartersVFC Zeilcharters

Hoi Gerard, spreekt inderdaad meer aan. Ik vind m wel wat zoet, mag wel stoerder, donkerder en de letters VFC recht en naast elkaar (kompasnoorden wel goed aangehouden!). De slogan valt in klein formaat een beetje weg, maar op zich wel leuk verwerkt in de rand. De roos mag wat ons betreft ook wel wat nostalgischer. wat een wensen he. Best lastig om dat te vertalen :-)

GerardGGerardG

Dank je voor de feedback. Hier kan ik wel iets mee en ga er aan werken.

This contest is finished. Its not possible to reply anymore.
logo_huisstijl-gerardg-L3KiZhKK

No comments

VFC ZeilchartersVFC Zeilcharters

Bedankt voor het ontwerp. Het spreekt me in eerste instantie wat minder aan, maar kan de vinger er nog niet opleggen voor geode feedback

This contest is finished. Its not possible to reply anymore.