PetMind - Animal Behaviour and training services

GET A DESIGN

Start date: 01-08-2017

Ending date: 31-08-2017

Total budget: € 249.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Logo and branding (colour scheme/fonts/banners/palette/backgrounds) for stationary (business cards, invoices, reports, flyers)

I need a logo for print and web usage (perhaps also for merchandise) so would be useful to have several colour options (including B+W)

Company description

I am hoping to start a company (PetMind) and need branding (including copyright) for a company that offers the following:

Behaviour Consultations for pets for problems such as aggression, nervousness, house-soiling, destruction, separation issues and repetitive behaviours.
One to one training (puppy/kitten advice, house training, recalls, leash walking, co-operative handling, tricks, advice for changes in the home e.g.: moving home, elderly animals, new babies, decorating)
Pet walking (dogs of any size)
Pet boarding (all small animals)

Target group

I use positive, fun and scientific training principles to allow owners and animals to make better choices and strengthen their relationships. Advice and training is based on applied behaviour analysis (finding out what the motivation and reinforcing elements are in a behaviour) and then replacing or redirecting these behaviours for a more harmonious life.

Therefore I would like my image to convey professionalism, reliability, caring and fun.

Colors, favourites and other requirements

I like simple logos that aren’t too busy (not too many colours together) and have attached a couple that I have seen and liked. I'm not keen on cartoons - prefer outlines or silhouettes - nor do I really like animals in clothing. I would love to use a german shepherd as that is the dog I have, but haven't really found a depiction that captures their softer or playful side... I have also attached a small sketch outline of my dog Inca (please don't laugh - it is pretty rough!) it is goofy, but gives an idea of how I see her :) but don't feel constrained by this - I am happy for other images to be used as I don't think my one is very good at all!

As my differentiator is that I offer services for other animals (cats, rabbits, parrots, birds of prey, reptiles) it would be great for the logo to convey this, but I haven’t really seen any so far with multiple animals in that don’t look too busy for my tastes – so maybe best to just stick with one image - up to you!

Colour-wise I love natural tones (blues, greens, greys) in both pastel and citrus tones.

Font-wise I am happy to be flexible but have seen the following that I like if at all helpful:

Simple and clean like:
Horus seraph, FF Blur, Proxima nova, Foco, Axis, Azedo, Elegant Lux pro, Poiret, Prosto, Simplifica, Odin rounded

Or slightly funky like:
Stay writer, Cavorting, Bellboy, Ludicrous, Fofer, Stockyard, Balqis, The woodlands, King basil, Milkshake, Variane script, Debby, Christopher hand

It may even be cool to have the two words in different fonts :)


I also have a pintrest board of saved ideas:https://www.pinterest.co.uk/mccarthy9763/company-logo-ideas/

Thanks and look forward to hearing from you!!

Designer: VirtualLies VirtualLies
logo_corporate_design-virtuallies-S86rynIm

VirtualLiesVirtualLies

Voila ;) kind regards, Dagmar

laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

This looks so neat :) I have just uploaded a file with colours in that I really like if at all useful - appreciate it is difficult to guess when i just say 'blue'

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logo_corporate_design-virtuallies-x0GU3bXc

VirtualLiesVirtualLies

Good evening Laura,
thank you for your feedback and rating. I made some changes to the logo and also set up a first correspondig layout for a housestyle.
Curious to hear your opinion,
kind regards, Dagmar | VirtualLies

laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

I like this a lot! The mock-ups are brilliant - love the watermark option also and the colour variants are great. The moderations you have made to the logo definitely have made a big different also. Very much a fan :)

laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

I like this a lot! The mock-ups are brilliant - love the watermark option also and the colour variants are great. The moderations you have made to the logo definitely have made a big different also. Very much a fan :) Is it possible to see it in a blue/grey colour scheme also?

VirtualLiesVirtualLies

Sure ;) Just give me a second ;)
Kind regards, Dagmar

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logo_corporate_design-virtuallies-mDPuOGG0

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laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

Thank you for your submission and fast response :) I really like the colour scheme and that you have offered several iterations. The composition is very clean.

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