Reveal your True design Ambition: Logo & House Style for a Fashion Brand

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Start date: 09-01-2013

Ending date: 24-01-2013

Total budget: € 349.00
Latest design
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We need a fashionable logo and house style that is elegant, profesional and portraits luxury.

Company description

True Ambition Amsterdam (TAA)is a middle/ high-end fashion clothing brand for woman who are not afraid to follow their true ambition.

Target group

TAA clothes are made from the riches fabrics in the world and serves the purpose to make woman of 18 years and older feel comfortable in their clothes and confident about their body, so they can focus on following their true ambition and passion.

Colors, favourites and other requirements

Colours and designs have to be elegant and have a luxurious fashion appeareance.

Further possibilities, yet not mandatory are:
-Letter logos such as TA, TA Amsterdam, TAA, etc.
-The use of a Lotus flower, which stands for purity, beauty, etc, (http://www.lotusflowermeaning.net/)
-Something of Amsterdam incorporated

Designer: Mooiniet Mooiniet
logo_huisstijl-mooiniet-c1YNEB2O

No comments

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logo_huisstijl-mooiniet-bPEeQIeO

MooinietMooiniet

Hello True Ambition,

Thank you for your reaction. I understand your remarks and agree. Hereby two new ideas, different styles. Maybe these will fit better with your needs, let me know!

Regards,
Jorina - mooiniet

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MooinietMooiniet

Hello True Ambition,

Hereby my proposal for a logo/style.
I chose the TA-Amsterdam variety, with a separate lotus icon and made it into a balanced whole. It's quite playful, with an elegant swoosh. I do hope that it is what you are looking for.
I choose purple, the colour of kings and the pope, and is associated with luxury. In the 'card' I used a peace of fabric as background.

I'd like to know what you think, I can always make alterations.

regards,
Jorina - mooiniet
info@mooinietontwerp.nl

True AmbitionTrue Ambition

Hey Jorina,

Thank you for your fast reply.

Its a lovely logo you designed. However it is not what we have in mind. When we look at your logo it makes us think of a high class oriental restaurent or spa. The beginning of the swoosh amplifies this, since it resembles a sword.

For true ambition we are looking for something less playfull. The lotus flower distracts us. Perhaps you can design a logo without the lotus flower. We love the font you choose for Amsterdam and the way you connected the letters TA.

Best regards,

True Ambition

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