It all started with an idea...

Needs

GOAL: To bring the secret and happiness from Mexico to Europe.
The customers need to see, taste and sense all the happiness of Mexico while enjoying the mezcal.

Mexican people are well known for celebration life and don't fear the death. The death is a new step in a new life and that's what Mexicans believe in and celebrate. The skull, used on death day, is seen as a happy image by giving it many colors and painted images on and around it.

We want the logo, style to have this sensation. It needs to represent Mexico and her culture!

The whole style needs to trigger people to buy the bottles in the store. It's needs to make them curious what it's in the bottle and what the taste will do with them..

Good to know about the product; the taste and strength of mezcal will provide a happy sensation. After a couple of shots you can speak all you want.. It makes you out going.. Talk a lot like a real Mexican.

Mezcal is made from the Maguey (agave) plant.. we would like to see some elements of this plant in the design.

Company description

Target group

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Colors, favourites and other requirements

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