It all started with an idea...

Needs

"La Neutrale" is a Belgian folklore committee from the village of Peissant in the central region.
This Folklore, which has the city of Binche as its capital, stages 'Le Gilles' who strolls through the streets of the villages on carnival days to the rhythm of drums and brass.
Here is a video report to soak up the atmosphere of these festive days https://www.youtube.com/watch?v=636IXknDRSE

This folkloric committee launches the production of its craft beer and requests your know-how for the realization of its labels to be applied on its 75cl bottles.

Here are our specifications:

• Label dimensions: 11.6cm x 10cm
Dimension of the print frame: 11.2cm x 9.6cm
See diagram attached

• Legal notices: the following items must be present regardless of the location on the label (see example of brewery labels):
o The word beer must appear
o The ingredients in the following order "water, barley malts, hops, yeast"
o The link to the brewery www.bierenaturelle.be
o The words "Best before end"
o The words "Brewed and bottled in Erquelinnes - Hainaut Belgium -Brasserie Brootcoorens A. 071 / 55.86.66"
o The logo + the words "returnable glass"
o The logo prohibits pregnant women
o The mention "Alc 7% vol"
o The mention "e 75cl"

• Name of the beer "La Neutrale" must stand out + the mention "Bière Ambrée" nearby

• Use of our logo (see attachments)
We have a logo referring to folklore as well as to the village, it should absolutely be used to maintain continuity with what we already offer in the image of the committee but we are open to its possible evolution.
The kiosk depicted there and the church are part of the known landscape of the village.
The reference to Peissant is not essential, nor is the mention "since 1956".
The stars are part of the costume and may or may not complete the label, you can find other elements of the costume by searching on google "Costume Gilles Binche"

Company description

Target group

Local customers / Friends who know the village and will recognize rhe Label

Colors, favourites and other requirements

We need our logo to be used or adapted with absolutly reference to church + kiosk and colours of the "Gilles de Binche" costumes