Briefing new design AfterGarlic packaging!

GET A DESIGN

Start date: 19-06-2012

Ending date: 03-07-2012

Total budget: € 500.00
Latest design
Book cover
MB&G

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Assignment
Develop the new packaging of AfterGarlic! You are free to change the style/identity and logo of AfterGarlic. AfterGarlic is a functional product for an emotional 'problem' or discomfort. Integration of these two is a challenge! People should be proud to show the product to other people instead of only the need for this product of getting rid of the famous garlic smell.

At the backside of the package there must bee space left for adding the text. The style for the winning package will be added into the new developed website as well.

Company description

Background AfterGarlic
AfterGarlic is a tablet containing active ingredients that neutralize garlic odor that since 2 years is sold at drugstores and big supermarket chain Albert Heijn in the Netherlands and Belgium. One package with 10 tablets costs € 2.99. AfterGarlic is not a candy (!). It is effective against a (often) social-emotional 'problem' or discomfort. In the stores, the product is sold primarily in the oral care shelf. AfterGarlic is also available from various online shops.

Research shows that the current consumer packaging is not attractive enough. The current package has a serious, almost medical, appearance. Moreover people think that, partly due to the packaging, it is a chewing gum.

Target group

Target group
Men and women (25-35). People who care about personal care, who wants to be well prepared and want to feel confident. People who are socially active and want (or need) to be representative.

Colors, favourites and other requirements

Insight
For many people AfterGarlic is still a new product, people who adopt this product will talk about it. AfterGarlic is relatively unknown. 'The discovery' of the product gives a (self-) confident feeling of good preparation and a sense of pride: ´nothing can happen to me...´

Key Message
AfterGarlic is the solution against garlic odor, AfterGarlic helps.

Proof
AfterGarlic neutralizes the garlic odor in the entire digestive system (as opposed off chewing gum, mints, smint). It gives you fresh and confident feeling.

Tone of voice
AfterGarlic is personal care, self-confidence, social behavior of people and representativeness. AfterGarlic is a product that the buyer can proudly show to friends, it outlines the user is well-prepared. The package should be not too sexy or too hip, but an exclusive, premium and classy packaging (luxury) that indicates a functional and an emotional benefits. The new package certainly doesn´t need to be too boring...
The purpose of AfterGarlic must clearly emerge.

Must do's and don'ts
- Not too sexy, not too boring.
- Keep it classy, exclusive.
- Possibly a reference off an improved taste!
- The text that must be placed on the package is also attached.
- Perhaps it's a good idea to create a garlic of the barcode!

Requirement
The current package is shown in the added PDF. Please submit your design in PDF.

Designer: Paulien28 Paulien28
overig-paulien28-inTxLc48

Paulien28Paulien28

Beste AfterGarlic,

After garlic helpt bij 'ongemakkelijkheden'. Zo kwam ik op het idee om de verpakking te gebruiken als marketingtool om mensen te laten lachen: 'Dare to smile'! Via social media kan je mensen oproepen om een foto van zichzelf te maken waarop ze in de camera lachen (of misschien zelfs met 2 tegelijk). Dat is toch vaak het moment waarop je je ongemakkelijk voelt na het eten van net iets teveel knoflook. Zo hoef je dus geen gebruik te maken van dure modellen, en nog belangrijker, ben je gelijk bezig met het product onder de aandacht te brengen. Kan voor zowel jong als oud, man als vrouw!

Op de verpakking staat nu een foto van mezelf. Je kan bijvoorbeeld de 10 beste foto's uitkiezen en deze gebruiken voor de verpakking (en evt. nieuwe website).

Ik ben benieuwd wat jullie ervan vinden, volgens mij een win-win!

Kleurgebruik etc kan naar eigen wensen nog aangepast worden. Ik heb tablets onder de naam toegevoegd om direct te laten zien dat het niet om kauwgom gaat.

Vriendelijke groet,
Paulien

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