Design IKEA’s new coworker clothing!

Contest holder: Jamie.IKEA
Category: Other
Status: Ended

Start date: 24-06-2020

Ending date: 30-06-2020

Total budget: € 369.00

Latest design

Book cover

JudithS

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

I am currently doing a project for IKEA’s Core Business Franchise office, looking for ways to enhance our company culture among co-workers. One of the ideas that we landed on is to print our key values, at the INSIDE of our new co-worker clothing. So that you wear these key values close to your heart, internalise them and wear them as a second skin. We are looking for inspiration on how this might work. A couple of importing things are;
- The design should not be visible on the outside (so no see though)
- The design should fit with the IKEA brand (free interpretation)

These key values are:

Togetherness
Caring for people and planet
Cost-consciousness
Simplicity
Renew and improve
Different with a meaning
Give and take responsibility
Lead by example

More information can be found here: https://about.ikea.com/en/who-we-are/our-roots/ikea-culture-and-values and here https://seeacareerwithus.com/about-us/our-values/.

Images of our new co-worker clothing can be found via google or this link: https://newsroom.inter.ikea.com/news/ikea-announces-new-co-worker-clothing/s/f7140ea5-37f7-43ec-8c29-0b7e65a135ea

It is your own choice with what piece of clothing you want to work, you can also show off your design on another t-shirt, as long as it is translatable to our co-worker clothing.

We are looking for a design that represents our values. This can be interpreted however you like ( picture, icons, the words ect.). If this project succeeds, this would mean that over 200.000 coworkers from all over the world would start to wear you design (so over 1 million shirts will be printed!). We will contact the winner personally to see how we can elaborate on this project.

Company description

Target group

Colors, favourites and other requirements

Designer:

FABRIZIO

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mockup

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other-fabrizio-d9dCSZqS

This logo represents the main point required in your contest. The union of the workforce, of ideas, through the shapes that represent the IKEA workers who, together, build together the pieces of a winning PUZZLE. The IKEA PUZZLE that finds its solution and union thanks to its collaborators. Among them, a worker uses an IKEA ladder to climb up and hold a PUZZLE card. The payoff wants to transfer this message of unity and strength of ideas.

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other-fabrizio-q6YrCwrI

mockup

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other-fabrizio-jJ3uMIbI

mockup

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other-fabrizio-gpn18mv2

mockup

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other-fabrizio-eypqj9l2

This beautiful logo instead represents the love and essential values of your business concept. The heart is made up of 2 IKEA workers (in blue and yellow) who huddle in the form of collaboration, forming a heart. At the center of the heart the word (I LOVE) is formed characterized by the word "I" inside the heart. Below in the heart is the word IKEA which is made up of all the IKEA values written consecutively. A beautiful logo

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other-fabrizio-a2I4I8f2

MOCKUP - Example of logo carved on the wood

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other-fabrizio-ZPyLUGH2

MOCKUP

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other-fabrizio-RNpx1rF2

this other example is characterized by all the IKEA values written consecutively and which form the naming of your BRAND.

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other-fabrizio-TQyqzlMO

MOCKUP

kind Jamie.IKEA thank you very much for the feedback :)

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other-fabrizio-yX4ilto0

MOCKUP 2

kind Jamie.IKEA thank you very much for the feedback :)

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other-fabrizio-xIRHA920

MOCKUP

kind Jamie.IKEA thank you very much for the feedback :)

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other-fabrizio-upANwdU0

This logo contains all your corporate concept and mission. The love for your work formed by a heart, on which all the values of IKEA Group flow and the embrace of an IKEA operator with a customer is formed in the center

kind Jamie.IKEA thank you very much for the feedback :)

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other-fabrizio-6XSb5Fmy

Dear Jamie, here is the explanation in graphic and descriptive version of my logo.

kind Jamie.IKEA thank you very much for the feedback :)

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other-fabrizio-zjxeEbSq

this logo contains the 8 IKEA key values:
togetherness
Caring for people and planet
Cost-consciousness
Simplicity
Renew and improve
Different with a meaning
Give and take responsibility
Lead by example
A simple and winning logo that recalls group strength, the strength of a team

Thanks for you submission! Can you explain the how the values are represented?

kind Jamie.IKEA thank you very much for the feedback :)

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