Design IKEA’s new coworker clothing!

Contest holder: Jamie.IKEA
Category: Other
Status: Ended

GET A DESIGN

Start date: 24-06-2020

Ending date: 30-06-2020

Total budget: € 369.00

Latest design

JudithS

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

I am currently doing a project for IKEA’s Core Business Franchise office, looking for ways to enhance our company culture among co-workers. One of the ideas that we landed on is to print our key values, at the INSIDE of our new co-worker clothing. So that you wear these key values close to your heart, internalise them and wear them as a second skin. We are looking for inspiration on how this might work. A couple of importing things are;
- The design should not be visible on the outside (so no see though)
- The design should fit with the IKEA brand (free interpretation)

These key values are:

Togetherness
Caring for people and planet
Cost-consciousness
Simplicity
Renew and improve
Different with a meaning
Give and take responsibility
Lead by example

More information can be found here: https://about.ikea.com/en/who-we-are/our-roots/ikea-culture-and-values and here https://seeacareerwithus.com/about-us/our-values/.

Images of our new co-worker clothing can be found via google or this link: https://newsroom.inter.ikea.com/news/ikea-announces-new-co-worker-clothing/s/f7140ea5-37f7-43ec-8c29-0b7e65a135ea

It is your own choice with what piece of clothing you want to work, you can also show off your design on another t-shirt, as long as it is translatable to our co-worker clothing.

We are looking for a design that represents our values. This can be interpreted however you like ( picture, icons, the words ect.). If this project succeeds, this would mean that over 200.000 coworkers from all over the world would start to wear you design (so over 1 million shirts will be printed!). We will contact the winner personally to see how we can elaborate on this project.

Company description

Target group

Colors, favourites and other requirements

Designer:

Lilie_design

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Hi! There is a simple design, which brings up all of the Ikea key values as a check-list, and that could be printed inside the blue shirt, for men and women, on the right or on the left side. Perhaps it would be better positioned on the left side (when you look at the picture) where there is no stitching of the outside pocket.
The idea is that when you have all of that values, it's that you are an Ikea's co-worker, and let you remember the chorus song, which say that "all you need is Love"... love that look like the IKEA meaning. I hope it will be near that what you are looking for.

To see better quality, please do click on the picture. Thanks!