It all started with an idea...

Needs

For a new distinctive boxer shorts brand we are looking for a good international brand name. The brand will fill the gap between the existing tight and loose variants. Use will be made of innovative, natural substances, which will bring better features for both the user and the environment itself. The line will eventually be extended with socks and t-shirts making the whole underwear theme will be represented.

The boxers will mainly be sold through its own website and a few selected stores for brand awareness. By skipping some links of the traditional retail chain, the product will be of very high quality for a relatively low price.

It is important that the name covers both the charge of the brand as well is easy/catchy for our different online platforms to use.

Company description

Target group

Colors, favourites and other requirements