New Motorcycleclothing brand in desperate search of catchy name

Start date: 19-04-2012

Ending date: 27-04-2012

Total budget: € 150.00
Latest design
Book cover
AVATAR.designs

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


- domain name .nl must be available
- domain name .com preferably available
- brand name/ trademark not yet registered at www.boip.int and http://www.ipo.gov.uk so the name can really be registered
- brand name/ trademark should not resemble existing trademarks/ brand names
- logo is preferred
- timeless design
- name and logo-design must be slick and tough and express the dream we are selling
- referral to motorcycling in the name or logo is not necessary

Company description


Our company is a young lively new company starting to sell custom made leather motorcycle clothing in 2013. We will sell our products through a webshop. Our company focuses primarily on choppers, naked and touring motorcycles and the various subtypes of these (eg bobber, cafe-racers). These motorcyclists prefer style over practical, both in their bikes and their bikewear. Words describing our style are: vintage, retro, tough, rogue, freedom, wild but sophisticated, exclusive, custom-made, custom-designer, premium quality.

Target group


Our targetgroup is between the age of 35-55 yrs old, is above average in income, finds style and perfect fit important, drives a big family car but likes to drive a hot-rod. Has a cute wife, wants a femme fatale. Our company wants to sell dreams.

Colors, favourites and other requirements


We have absolute faith in your creative skills. Surprise us and make our dream come true. Best of Luck!

Designer: ON ON
unternehmensname-on-xFvITN7Q

ONON

Dwyer is from Dwyer`s snake... the snakes ability of changing their skin and leaving it somewhere is unique..

RoguestreetgearRoguestreetgear

The story behind Dwyer is good. However, pronounciation in Holland is a bit hard. Furthermore, drider is according to the internet: "In the Dungeons and Dragons roleplaying game, driders are aberrations that were formerly dark elves (also known as drow). Driders are centaur-like creatures in the game, appearing as drow from the waist up, with their lower portions replaced by the abdomen and legs of immense spiders. They are most commonly found in the Underdark. They can be used by Dungeon Masters as enemies or allies of the player characters." we definately don't want a relation with dungeons & dragons etc.

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unternehmensname-on-jevOm4YK

ONON

Progressive leather

RoguestreetgearRoguestreetgear

sorry, not so enthousiastic about the sound.

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unternehmensname-on-Oabn88rw

ONON

heroes wear leather! Imagine all the heroes in movies, they all wear leathers! it can also be HWlodr

ONON

HWL exists already, so it can be
Hewl

RoguestreetgearRoguestreetgear

looked on the internet what HEWL means. It means Hen Egg White Lysozyme - Also, HEL - An enzyme. uh...not quite bikey

ONON

Hahah, ok. i did`nt check that...

RoguestreetgearRoguestreetgear

we did like the idea behind it though, with the hero inside every man/ woman... :)

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unternehmensname-on-J1kHtFMO

ONON

there is a villain in every civilian! cv =horsepower

RoguestreetgearRoguestreetgear

well....yes....wikipedia indeed tells us about cv. Nice. the combination between villain and civilian is also good. hmmmm....one of us two is very enthousiastic. The other a bit less....

(In Italian (Cavalli Vapore), Spanish (Caballos de vapor), and Portuguese (Cavalo-vapor), CV is the equivalent to the German, PS. It is also used as the French term for the Pferdestärke, but in French, this should be written in lowercase letters as cv.

In addition, the capital form CV is used in Italy and France as a unit for tax horsepower, short for, respectively, cavalli vapore and chevaux vapeur (steam horses). CV is a non-linear rating of a motor vehicle for tax purposes.[11] The CV rating, or fiscal power, is \scriptstyle\left(\tfrac{P}{40}\right)^{1.6} + \tfrac{U}{45}, where P is the maximum power in kilowatts and U is the amount of CO2 emitted in grams per kilometre. The term for CO2 measurements has only been included in the definition since 1998, so older ratings in CV are not directly comparable. The fiscal power has found its way into naming of automobile models, such as the popular Citroën deux-chevaux. The cheval-vapeur (ch) unit should not be confused with the French cheval fiscal (CV).)

ONON

Actually, CV is also the shortening of `Curriculum Vitae`, meaning `courses of life`...But as you gave me really broad explanation of it, now i have to think more about a new combo:)

ONON

What if when we write it like:
C-Villain... The french speaking countries will read it like `C`est villain` which means it is villain, the rest will read it like civillains...

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unternehmensname-on-zRkthRxI

ONON

Mottux=Motorcycle+tuxedo
It is the dresscode of the motorcycles...

The guy says:
-I got a Mottux today
The cute wife looks shocked and:
-Botox???
The guy smiles cool
-Yeah, something like that!

RoguestreetgearRoguestreetgear

We love your humor. Too cool! Creative thinking, thank you!

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unternehmensname-on-lCgl3DmK

ONON

Kicks starter in motorcycles

ONON

I meant kickstarter

RoguestreetgearRoguestreetgear

not quite the right word, but also not available on BBIE. Good effort though.

ONON

When i search it on BBIE the name doesn`t appear. But it says on BBIE that `If a trademark does not appear in the Trademarks Register, that does not automatically mean that it is available`...So how do we check it?

RoguestreetgearRoguestreetgear

if you go to, for example the ipo site (http://www.ipo.gov.uk/tm/t-find/t-find-text/tmtsearch-default.aspx) you can search for existing trademarks. Cat25 means clothing. Kixstarter is not taken, but kickstarter is taken. The problem is that Kickstarter is allowed to start opposition if the newer trademark resembles the old trademark too much. This can also be in pronounciation (phonetic).

ONON

Thank you very much for your explanation, i understand the problem:)

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unternehmensname-on-XbgrLvDE

ONON

Ludas=You play (in latin)
dark

RoguestreetgearRoguestreetgear

Ludark feels more like an alien.

ONON

Actually i thought a lot about the word `homo ludens` which means `man in playing` a word by the dutch historian Joan Huizinga. He says that we, humans we all like games (from sport to gambling and so on). Though i could not come up with some cool sound of the word:)

RoguestreetgearRoguestreetgear

good thinking, however the sound must be good too. :) You'll get there.

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unternehmensname-on-7eKVZ4r2

No comments

RoguestreetgearRoguestreetgear

Then it should be ridin' or something like this. (you ride a bike, not drive one) :)

ONON

Thats true!:)

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unternehmensname-on-ht9tKVYO

ONON

Hautecouture+motor

ONON

It can be written :Haute Moture

RoguestreetgearRoguestreetgear

name (and logo) don't have to link directly to motorcycling and clothing. We'd rather have a name that sells a dream (Abercrombie & Fitch, Camel Active, Dior...) these names do not necessarily link to clothing.

RoguestreetgearRoguestreetgear

Names that we really liked but that were not available anymore in the international trademark databases were: Rogue, Jaxx, Bootleg industries, Jeckel & Hide etc. This might give some idea what we are looking for.

RoguestreetgearRoguestreetgear

Good luck, makes us happy!

ONON

Thanks for your comments, i understand better now.

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