Logo for a new concept launched by the brand Atlas For Men.

Contest holder: atlasformen
Category: Logo design
Status: Ended

Start date: 18-05-2015

Ending date: 16-06-2015

Total budget: € 479.00

WINNER

Book cover

jem

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Atlas For Men is launching its new concept named "Ventes Festives" and want to have a logo dedicated to it.
The aim is to associate the new concept and logo of the "Ventes Festives" to the environment of the brand and maybe to integrate the existing logo to become "Ventes Festives by Atlas For Men"
What's the concept of "Ventes Festives"?
Every month Atlas For Men (AFM) will propose to its customers a selection of product on a short time like you can find it in private sales. The products of this selection will be products that the customers can't usually find on our website but that stays in the "outdoor" spirit of the brand (like a market place).
Every month will have a new theme, as an example in May AFM will push a selection of 3 barbecues and planchas.

Company description

Atlas For Men is a brand that is sold with success in 8 countries in Europe (France, Germany, Netherlands, belgium etc.).
The brand is making clothes et accessories "Outdoor" for the people in love with the nature and the comfortable clothing on low price.
Leader on the market of the remote sales, AFM also became a major actor of the internet with its website www.atlasformen.com/

Target group

Atlas For Men is for men who have a lifestyle cloth to nature et outdoor activities.
Our target is mainly male (60%) and senior (45/65 years old).
Our products are often in a promotion, we propose very attractive prices and our average basket is around 50€.

Colors, favourites and other requirements

Designer:

jem

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No comments

…avec un peu moins d'étoiles.

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Bonjour,
ci-joint quelques nouvelles propositions typographiques. Cordialement, Jem

La dernière typo est bien !
On est vraiment tout proche, on voudrait juste alléger peut-être un peu au niveau des petites étoiles.
Est-ce que tu peux nous faire plusieurs propositions avec un peu moins d'étoiles stp?
Merci beaucoup!

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Ci-joint les modifications demandées + autre typo (au centre) et variations sur les couleurs et la "couronne". Bien cordialement, Jem

On y est presque!! :)
On part sur le deuxième (celui du milieu).
Est-ce qu'on peut faire encore quelques tests de typo?
Celle qui est la plus proche est quand même la première mais on voudrait des majuscules sans les "croches" qui partent du "V" et du "F"...
Merci beaucoup!

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Bonjour, merci pour votre commentaire.
Ci-joint nouvelles propositions, plus colorées. Je reste à votre écoute, cordialement. Jem

La première proposition en violette celle qui nous intéresse le plus.
Peux-tu faire un essai avec la "couronne" en jaune (comme sur la proposition 2) et en mettant la typo en italique stp?
Dernier détail on voudrait changer le "by" par "par" donc Ventes festives par Atlas For Men.
Merci beaucoup!

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Est-ce que tu pourrais essayer en repartant de ce logo là avec d'autres couleurs. Des couleurs un peu plus chaudes et percutantes.
Remettre les étoiles dans la petite "couronne" au dessus.
Et toute autre suggestion que tu pourrais apporter :)
Merci pour ta participation!

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